Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Artificial intelligence: partner or substitute for the performing arts?
Mar20

Artificial intelligence: partner or substitute for the performing arts?

Many platforms already use artificial intelligence to make personalised recommendations to their users – such as Netflix, Spotify, or the start-up Le Styliste recently discussed on this blog. Today, however, AIs are no longer merely analysing and suggesting but are also used to create and assist in the creation of artistic content. After having dealt with the superiority of artificial intelligence over man in games, in this...

Read More
Innovations in the postal sector. Episode 2: insurance services
Mar17

Innovations in the postal sector. Episode 2: insurance services

We continue today our series of innovative services in the postal sector (read here episode 1) with a very interesting initiative of French postal operator La Poste. Not sure this one will be successful as it faces already some resistance. Episode 2: insurance   Insurance services in the postal sector La Poste is about to test a new project with Polyexpert to equip postmen with smartphones so that they can photograph damages in...

Read More
One Day One Idea: Lacoste co-creates with customers
Jan11

One Day One Idea: Lacoste co-creates with customers

The idea in a nutshell To celebrate the 60th anniversary of the Lacoste polo shirt by René Lacoste, the French brand (which was recently sold to a Swiss group) launched an initiative to co-create with its customers. It asked them to connect to a dedicated website (www.lacoste-future.com) to design the shirt of the future. To discover more about it, have a look a the movie which was created on this occasion.     Advice #1 for your...

Read More
The co-creation concept is dead … Long live the co-creation concept
Aug24

The co-creation concept is dead … Long live the co-creation concept

When I wrote my first paper in 2009 about co-creation, I had already the feeling that it would quickly become a big thing, one of those topics that can capture the attention of the business world. The readers of this blog have been given the opportunity to follow the evolution of the co-creation concept and how it penetrated the business world. Although academics still debate over the ver definition of the co-creation concept (Vargo...

Read More
MyStarbucksIdea: a great failure ?
Aug18

MyStarbucksIdea: a great failure ?

« Great » and « failure » may be two words you wouldn’t associate at first.  Yet, it’s the impression which I got whe I recently received the Starbucks newsletter proudly announcing that 150 ideas from the MyStarbucksIdea platform had been implemented. 150 ideas is a lot. Yet it is nothing compared to the 116100 ideas submitted (I summed them up on August, 12th). It’s actually a mere 0,129% of the grand total. If those ideas were...

Read More