Articles filed underCocreation
Artificial intelligence: partner or substitute for the performing arts?
By Pierre-Nicolas Schwab •
Many platforms already use artificial intelligence to make personalised recommendations to their users - such as Netflix, Spotify, or the start-up Le Styliste recently discussed on this blog. Today, however, AIs are no longer merely analysing and suggesting but are…
MyStarbucksIdea: a great failure ?
« Great » and « failure » may be two words you wouldn’t associate at first. Yet, it’s the impression which I got whe I recently received the Starbucks newsletter proudly announcing that 150 ideas from the MyStarbucksIdea platform had been implemented. 150 ideas…
Cocreation lesson #5 : customer experience
My review of 40 years of literature has shown that the word “experience” is used by many authors to illustrate co-creation processes. Prahalad & Ramaswamy (2000) called for «personalized experiences with the customers». Vargo and Lusch (2004) suggest that «experience…
