Articles filed underAutomotive
Subscription-based options: your car generates monthly revenue!
By Pierre-Nicolas Schwab •
Why are automakers now selling options via subscription? What does this market look like, and what do customers think? Find all the answers in this market study based on the latest available data.
BMW: Analysis of strategy and outlook
BMW's sales are being disrupted by a multitude of factors, notably Chinese competition and tariffs. Faced with these market shifts, the Bavarian brand is faring slightly better than its peers but must nonetheless adjust its strategy.
Volkswagen: Analysis of a Historic Crisis and Outlook
How can we explain the crisis facing Volkswagen? By the combination of three factors, which we analyze in this article. The market research firm IntoTheMinds leverages its expertise in the automotive sector to offer you a current perspective on the problems of the German automotive flagship.
Bankruptcies: A comprehensive analysis of the situation in Europe
By Pierre-Nicolas Schwab •
We analyze the latest figures on business failures and their evolution over the past few years. We reveal the symptoms and root causes of bankruptcy and confirm the value of market research and a differentiated marketing strategy.
Porsche: Strategy and Scenarios for Overcoming the Crisis [Analysis]
By Pierre-Nicolas Schwab •
After years of success, Porsche finds itself in a very difficult situation. Its margin has been divided by 15, and the number of cars sold is declining. In this article, we analyze Porsche's strategy and possible scenarios for the brand's future.
![Illustration of our post "Porsche: Strategy and Scenarios for Overcoming the Crisis [Analysis]"](/blog/app/uploads/porsche-taycan-carrera-911.jpg)
I tested the Fiat Metaverse Store
By Pierre-Nicolas Schwab •
I never really believed in the advent of the metaverse. I always thought it was a gimmick. So, when I heard about Fiat's metaverse (the "Fiat Metaverse Store"), I wanted to try it. It's a virtual environment where you can interact live with…
New car market: analysis and origin of an unprecedented crisis
By Pierre-Nicolas Schwab •
The new car market is in crisis. Sales fell further in 2021, and the decline is as much as 25% compared to 2019. The automotive sector is one of the only sectors that has not benefited from the post-COVID economic recovery. Four…
The phenomenon of “continuation cars” [Marketing analysis]
![Illustration of our post "The phenomenon of “continuation cars” [Marketing analysis]"](/blog/app/uploads/aston-martin-db5-goldfinger-continuation-car-120x90.jpg)
Cars will be the next theatres: the upcoming media revolution
Audi e-tron : a track to test it at Munich airport
Market research : how do sales of electric vehicles in Europe look like?
Augmented Reality used at BMW flagship store. Guess for what …
