Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Cars will be the next theatres: the upcoming media revolution
Mar13

Cars will be the next theatres: the upcoming media revolution

How will media entertainment look like in 10 years from now ? How will autonomous vehicles transform our in-car experience and drive our need for media entertainment ? I attended a presentation given by Michael Zink, a Vice President at Warner Bros, that provided an outstanding overview of some disruptive concepts that may become reality in the future. In particular I was very interested (and somewhat puzzled) by the perspectives...

Read More
Audi e-tron : a track to test it at Munich airport
Mar08

Audi e-tron : a track to test it at Munich airport

The new Audi e-tron is the first 100% electric SUV of the Ingolstadt-based brand. It’s quite unique and competes head-to-head with the new Jaguar i-Pace (which just got the prize of Car of the Year 2019). Audi promoted its new vehicle in a very clever and spectacular way at the Munich airport. While on business trip in Bavaria I was pleased to discover a temporary installation outside the airport terminal. Audi had installed a...

Read More
Market research : how do sales of electric vehicles in Europe look like?
Feb26

Market research : how do sales of electric vehicles in Europe look like?

The European Automobile Manufacturers Association (ACEA) released recently an interactive maps that presents the state of the market for electric vehicles in the European Union. The figures presented refer to Electric-Chargeable Vehicles (ECV’s) sold in Europe in 2016. The numbers remain fairly low, even negligible in most countries. Yet there are some striking differences from one country to the other. The TOP 3 countries with...

Read More
BMW associated to Kuka in a marketing operation
Oct03

BMW associated to Kuka in a marketing operation

BMW launched a marketing operation with industrial robot manufacturer Kuka in its Brussels flagship store (located Boulevard de Waterloo 23-24). A giant transparent glass cube, ca. 3 m wide, has been installed at the entrance of the store to operate demonstration of the robot capabilities. A Bavarian co-branding initiative It seems that co-branding initiatives are popular currently. We just reported on the Dandoy / Delvaux initiative...

Read More
Augmented Reality used at BMW flagship store. Guess for what …
Jun27

Augmented Reality used at BMW flagship store. Guess for what …

BMW has opened a while ago a flagship store in Brussels which welcomes some top-notch models as well as temporary exhibitions. Currently it hosts an exhibition dedicated to the i8 electric car on the first floor. On the second floor some more “regular” models are exhibited along with a range of interaction devices. Among them a very interesting (and quite entertaining) augmented reality device. Get into the engine The augmented...

Read More