Articles filed underAutomotive
Bankruptcies: A comprehensive analysis of the situation in Europe
By Pierre-Nicolas Schwab •
We analyze the latest figures on business failures and their evolution over the past few years. We reveal the symptoms and root causes of bankruptcy and confirm the value of market research and a differentiated marketing strategy.
Porsche: Strategy and Scenarios for Overcoming the Crisis [Analysis]
After years of success, Porsche finds itself in a very difficult situation. Its margin has been divided by 15, and the number of cars sold is declining. In this article, we analyze Porsche's strategy and possible scenarios for the brand's future.
I tested the Fiat Metaverse Store
I never really believed in the advent of the metaverse. I always thought it was a gimmick. So, when I heard about Fiat's metaverse (the "Fiat Metaverse Store"), I wanted to try it. It's a virtual environment where you can interact live with…
New car market: analysis and origin of an unprecedented crisis
By Pierre-Nicolas Schwab •
The new car market is in crisis. Sales fell further in 2021, and the decline is as much as 25% compared to 2019. The automotive sector is one of the only sectors that has not benefited from the post-COVID economic recovery. Four…
The phenomenon of “continuation cars” [Marketing analysis]
By Pierre-Nicolas Schwab •
In a minimal series, Jaguar has just announced the rebirth of one of its flagship models: The Jaguar C-Type. This ultra-exclusive production of an old model is nothing new in the automotive sector. We look at the phenomenon of "continuation cars" in…
Cars will be the next theatres: the upcoming media revolution
By Pierre-Nicolas Schwab •
How will media entertainment look like in 10 years from now ? How will autonomous vehicles transform our in-car experience and drive our need for media entertainment ? I attended a presentation given by Michael Zink, a Vice President at…
Audi e-tron : a track to test it at Munich airport
By Pierre-Nicolas Schwab •
The new Audi e-tron is the first 100% electric SUV of the Ingolstadt-based brand. It's quite unique and competes head-to-head with the new Jaguar i-Pace (which just got the prize of Car of the Year 2019). Audi promoted its new…
![Illustration of our post "Porsche: Strategy and Scenarios for Overcoming the Crisis [Analysis]"](/blog/app/uploads/porsche-taycan-carrera-911.jpg)
![Illustration of our post "The phenomenon of “continuation cars” [Marketing analysis]"](/blog/app/uploads/aston-martin-db5-goldfinger-continuation-car.jpg)
