Articles filed underAutomotive
I tested the Fiat Metaverse Store
By Pierre-Nicolas Schwab •
I never really believed in the advent of the metaverse. I always thought it was a gimmick. So, when I heard about Fiat's metaverse (the "Fiat Metaverse Store"), I wanted to try it. It's a virtual environment where you can interact live with…
New car market: analysis and origin of an unprecedented crisis
The new car market is in crisis. Sales fell further in 2021, and the decline is as much as 25% compared to 2019. The automotive sector is one of the only sectors that has not benefited from the post-COVID economic recovery. Four…
The phenomenon of “continuation cars” [Marketing analysis]
In a minimal series, Jaguar has just announced the rebirth of one of its flagship models: The Jaguar C-Type. This ultra-exclusive production of an old model is nothing new in the automotive sector. We look at the phenomenon of "continuation cars" in…
Cars will be the next theatres: the upcoming media revolution
By Pierre-Nicolas Schwab •
How will media entertainment look like in 10 years from now ? How will autonomous vehicles transform our in-car experience and drive our need for media entertainment ? I attended a presentation given by Michael Zink, a Vice President at…
Audi e-tron : a track to test it at Munich airport
By Pierre-Nicolas Schwab •
The new Audi e-tron is the first 100% electric SUV of the Ingolstadt-based brand. It's quite unique and competes head-to-head with the new Jaguar i-Pace (which just got the prize of Car of the Year 2019). Audi promoted its new…
Market research : how do sales of electric vehicles in Europe look like?
By Pierre-Nicolas Schwab •
The European Automobile Manufacturers Association (ACEA) released recently an interactive maps that presents the state of the market for electric vehicles in the European Union. The figures presented refer to Electric-Chargeable Vehicles (ECV's) sold in Europe in 2016. The numbers remain…
Augmented Reality used at BMW flagship store. Guess for what …
By Pierre-Nicolas Schwab •
BMW has opened a while ago a flagship store in Brussels which welcomes some top-notch models as well as temporary exhibitions. Currently it hosts an exhibition dedicated to the i8 electric car on the first floor. On the second floor some…
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