Articles filed underAdvertisment
Lidl Sneakers: analysis of a marketing phenomenon
By Pierre-Nicolas Schwab •
Lidl sneakers, Lidl socks, beach shoes in the bright colours of the German brand have made the buzz at the end of this year 2020 in France. On Sunday 27th December 2020, a wind of madness blew through the Lidl shops…
Up until My Last Breath: Intermarché’s advertisement that annoys me
Last week, a friend of mine (the excellent Hugues Rey, CEO of Havas) posted on his blog an ad for Intermarché entitled "Intermarché, Up until My Last Breath". This ad annoyed me and made me question the authenticity of the…
How will advertising look like in the future ?
A film producer came to my office the other day and wanted to interview me on the evolution of advertising. At first sight it seemed pretty odd to interview a marketer to get insight about advertising, but drew eventually some…
For its anniversary Carrefour sells at prices of 50 years ago
By Pierre-Nicolas Schwab •
Carrefour launched last week a advertising campaign on Rome, Italy, that got a broad press coverage. To celebrate its 50th anniversary, Carrefour decided to advertise and sell a series of products at the prices of 50 years ago. A series…
An ice way to promote its products and store
By Pierre-Nicolas Schwab •
First of all my thanks to David Katz for sending me the pictures he took at last week's ice Sculpture fair in Yorkville, downtown Toronto, Canada (more details here). Such fairs exist in many countries (at least countries with temperatures…
New trends in advertising techniques
By Pierre-Nicolas Schwab •
The advertising industry is undergoing deep changes; on the first hand technological changes which lead to the raise of digital advertising; on the other hand legal changes in France which will change the landscape and the habits of advertisers. The…
Happy New Year
By Pierre-Nicolas Schwab •
It's time to resume posting. But first of all, allow me, on behalf of IntoTheMinds, to wish you a happy new year. I hope 2012 will be for you an inspired and inspirational year. We'll start the year with a…
