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    1. Will Snap Spectacles glasses revive the augmented reality trend?

      By Pierre-Nicolas Schwab • 6 january 2017

      My brain suddenly made connections between two completely unrelated events : a market research report issued by App Annie, and an announcement by GetNarrative. App Annie predicted that connected glasses will be on the rise in 2017 and GetNarrative announced…

      Illustration of our post "Will Snap Spectacles glasses revive the augmented reality trend?"
      • Innovation
      • Marketing
    2. Customer satisfaction, customer experience and big data

      04/01/17

      Improving customer experience is priority #1 of top executives for the next 12 months (Lemon and Verhoef 2016). At the same time Big Data is on every serious company's agenda. How can Big Data contribute to creating a customer experience…

      Illustration of our post "Customer satisfaction, customer experience and big data"
      • Big data
      • Innovation
      • Marketing
    3. The role of Big Data on society : EBU conference

      19/12/16

      With fellow colleagues of EBU, I organized last week a conference entitled "Big Data and Society"at RTBF, the French-speaking public broadcasting organization of Belgium. As I wrote on EBU website, this event aimed at gathering together professionals from the broadcasting industry…

      Illustration of our post "The role of Big Data on society : EBU conference"
      • Big data
      • Innovation
      • Marketing
      • Research
    4. Amazon Go : this disruptive retail model hides a secret

      12/12/16

      Amazon Go is a 100% connected store where checkout are automated. Amazon Go is the convergence of at least 3 important trends : the first one is the diversification of Amazon into brick-and-mortar store the second one is a trend…

      Illustration of our post "Amazon Go : this disruptive retail model hides a secret"
      • Big data
      • Innovation
      • Marketing
    5. A roll to spread chocolate : really a good idea?

      08/12/16

      One at food fair SIAL 2016 featured inovations was a "choco roll". this product had been selected for its innovative packaging. In light of the debate on the failure rate of innovations in the food sector, we paid a visit…

      Illustration of our post "A roll to spread chocolate : really a good idea?"
      • Innovation
      • Marketing
    6. Are we living in the matrix ?

      By Pierre-Nicolas Schwab • 30 november 2016

      Are we already living in the matrix ? That question may seem odd to most of you. Not to some unidentified silicon valley billionaires who are secretly funding scientists to find a way to escape the matrix. I've been thinking…

      Illustration of our post "Are we living in the matrix ?"
      • Big data
      • Innovation
      • Marketing
    7. Vitality offers Apple watch to monitor your activity : one more insurance into big (health) data

      28/11/16

      A few weeks ago we were discussing on this blog the trend of the insurance market to collect very intrusive data. I had the opportunity to raise my concerns at several conferences and got the impression that people were not…

      Illustration of our post "Vitality offers Apple watch to monitor your activity : one more insurance into big (health) data"
      • Big data
      • Innovation
      • Marketing
    8. Digitalization : why I will not use my insurance mobile application

      21/11/16

      Digitalization in the banking and insurance sectors has led to massive job cuts. In this article I discussed this trend in the banking sector and I debated on TV of this trend in the insurance sector (see here, in French).…

      Illustration of our post "Digitalization : why I will not use my insurance mobile application"
      • Innovation
      • Marketing
    9. Artificial Intelligence : why we need respectful algorithms

      16/11/16

      Developments of artificial intelligence are a source of concern for several reasons. First of all AI threatens jobs, privacy and our perceived freedom. Second, 99,99% of the population doesn't really understand what AI is and where it originates. In today's…

      Illustration of our post "Artificial Intelligence : why we need respectful algorithms"
      • Big data
      • Innovation
      • Marketing
    10. Big Data : 4 types of filter bubbles

      14/11/16

      The question of the existence of filter bubbles (also called cognitive bubbles) is central to the fields of Big Data and algorithm design. Among different books, I was very much influenced by the Dominique Cardon's book on algorithms and society.…

      Illustration of our post "Big Data : 4 types of filter bubbles"
      • Big data
      • Innovation
      • Marketing
    11. SIAL 2016 : first conclusions from a busy week

      21/10/16

      Like every 2 years I spent a few days attending the world's biggest food fair : SIAL 2016. Each and every year this fait gets bigger and 2016 was no exception. SIAL 2016 remains a primary source of information for…

      Illustration of our post "SIAL 2016 : first conclusions from a busy week"
      • Innovation
      • Marketing
    12. Big Data and Ethics : how recommendations work at Meetup.com

      17/10/16

      There have been many interesting talks at the RecSys 2016 conference in Boston. Yet, the presentation given by Evan Estola of Meetup was especially inspiring to me. It wasn’t the regular technical speech you may expect in that kind of…

      Illustration of our post "Big Data and Ethics : how recommendations work at Meetup.com"
      • Big data
      • Innovation
      • Marketing
    13. RecSys 2016 conference : trends in recommendation on TV

      03/10/16

      The ACM Recommender Systems conference opened on 15 September 2016 in Boston (MA) with the RecSys TV workshop, one day dedicated to recommender systems in the broadcasting sphere. Presentations by Verizon, Comcast, Netflix, the University of Lisbon were the highlights…

      Illustration of our post "RecSys 2016 conference : trends in recommendation on TV"
      • Big data
      • Innovation
      • Marketing
    14. Why you should not wear health devices

      26/09/16

      So far insurances had to rely on your declarative questionnaires to evaluate the risk you represented. Those have been found to be very intrusive; so intrusive in fact that Belgian consumers' defense organization Test Achats has urged insurance companies to…

      Illustration of our post "Why you should not wear health devices"
      • Big data
      • Innovation
      • Marketing
    15. Users change their behaviors to please algorithms

      21/09/16

      Technology and especially algorithms have invaded the public space. According to Alain Damasio “Freedom is not a desirable concept anymore”. Security and ease-of-use now comes first, as the success of recommendation engines tends to prove. We are surrounded by computer…

      Illustration of our post "Users change their behaviors to please algorithms"
      • Big data
      • Innovation
      • Marketing
    16. Recommendation algorithms : how big is the Filter Bubble in actuality

      14/09/16

      Recommendation algorithms have been accused to trap users in a filter bubble, to promote the balkanization of information and hence to reduce serependity. The biggest opponent of recommendation engine is probably Eli Pariser who invented the very term of “filter…

      Illustration of our post "Recommendation algorithms : how big is the Filter Bubble in actuality"
      • Big data
      • Innovation
      • Marketing
    17. 1 month using TOR : it ain’t easy to protect his privacy

      07/09/16

      Those of you who watched Ed Snowden’s movie “Citizen Four” are certainly aware of privacy issues that come with the use of the Internet. Privacy was first a value of the internet and progressively became a myth. The initial libertarian…

      Illustration of our post "1 month using TOR : it ain’t easy to protect his privacy"
      • Big data
      • Innovation
      • Marketing
    18. Let’s reinvent recommendation engines

      02/09/16

      Recommendation engines (a series of algorithms aiming at targeting what you'd like best to see / get / purchase / you name it) are everywhere. You use them without knowing it. The first recommendation engine is actually Google (or any…

      Illustration of our post "Let’s reinvent recommendation engines"
      • Big data
      • Innovation
      • Marketing
    19. French Universities scandalous selection algorithm revealed

      06/07/16

      Big Data technologies and in particular selection algorithms attract more and more criticism from libertarian advocates. I echoed growing concerns myself in an article calling for more transparent algorithms. French newspaper Liberation revealed that National Education ministry faces legal pressure…

      Illustration of our post "French Universities scandalous selection algorithm revealed"
      • Big data
      • Innovation
      • Marketing
    20. Big Data : what are the trends in the retail and insurance sectors ?

      25/05/16

      In partnership with Microsoft Europe (Brussels), the University of Louvain (Belgium) organized a conference on 13 May where I discussed the future impact of Big Data in the retail and insurance sectors. I started by outlining the 4 sectors that…

      Illustration of our post "Big Data : what are the trends in the retail and insurance sectors ?"
      • Big data
      • Innovation
      • Marketing
    21. The Financial Times found the most perfect KPI’s to measure success

      11/05/16

      The success of any marketing action needs to be measured with the right KPI’s (Key Performance Indicators). The Financial Times found a unique KPI that allows outstanding predictions of their churn rate. Read further to learn more. KPI’s are difficult…

      Illustration of our post "The Financial Times found the most perfect KPI’s to measure success"
      • Big data
      • Innovation
      • Marketing
    22. Will Amazon revolutionize supply-chain management?

      02/05/16

      Two years ago we were analyzing on this blog the rise of a new logistics giant : Amazon. Amazon was successfully testing new delivery experiences with DHL and Audi. We also predicted Amazon was ready to compete directly with the…

      Illustration of our post "Will Amazon revolutionize supply-chain management?"
      • Innovation
      • Marketing
    23. iOT : this object offers a new music experience

      22/04/16

      Music can be experienced in very different ways. But nowadays it’s mainly digital (despite vinyl revival). Beyond.io, an Antwerp-based iOT agency, wanted to create a new music experience. X-II was their answer. Music sharing has changed They launched the X-II…

      Illustration of our post "iOT : this object offers a new music experience"
      • Innovation
      • Marketing
    24. Insurances : towards the end of the risk sharing principle ?

      18/04/16

      There is one very important underlying principle of any insurance : risk sharing. Good drivers cover a part of the risk of bad drivers; people in good health pay for those who fall ill. Americans call this a “socialist” way…

      Illustration of our post "Insurances : towards the end of the risk sharing principle ?"
      • Big data
      • Innovation
      • Marketing
    25. Mobile Me : your car has no secrets for Mercedes

      11/04/16

      Nowadays cars can be connected with your smartphone ; not only to make calls but also to control your car at distance. The Mercedes Me application enables the owner to monitor basic and more advanced functionalities of the vehicle through…

      Illustration of our post "Mobile Me : your car has no secrets for Mercedes"
      • Big data
      • Innovation
      • Marketing
      • Strategy
    26. Nespresso : the secret behind the new Prodigio connected machine

      29/03/16

      Nespresso just launched a new connected machine called “Prodigio”. This machine allegedly allows you to prepare a coffee with your smartphone and make sure you never run out of Nespresso capsules. This machine will however allow much more than that…

      Illustration of our post "Nespresso : the secret behind the new Prodigio connected machine"
      • Innovation
      • Marketing
      • Strategy
    27. Are smart boxes the future of car insurance?

      25/03/16

      Telematic units, also called black or smart boxes, are devices installed in a car to monitor a driver’s behavior (speed, acceleration, deceleration, …). They are increasingly used by insurance companies to develop a pay-as-you-drive pricing. Such pricing may be especially…

      Illustration of our post "Are smart boxes the future of car insurance?"
      • Big data
      • Innovation
      • Marketing
      • Strategy
    28. Design Thinking helped us imagine creative business cards

      14/03/16

      Are business cards something of the past ? We definitely don't think so, especially if you have a creative business card that will make an impact. We used Design Thinking techniques to revisit the experience around giving and getting a business card.…

      Illustration of our post "Design Thinking helped us imagine creative business cards"
      • Innovation
      • Marketing
    29. Big Data : 4 points to understand your legal responsibilities

      09/03/16

      I recently attended a workshop on the legal aspects of Big Data and IoT (Internet of Things) that was organized by Impulse in Brussels. The presenter, Philippe Laurent, had a very clever and clear way of presenting the problems posed…

      Illustration of our post "Big Data : 4 points to understand your legal responsibilities"
      • Big data
      • Innovation
      • Marketing
    30. Real-estate prices predicted : latest news of startup Realo

      26/02/16

      Last year we reported on the scandal that followed the launch of Realo, a website predicting real-estate prices. A Belgian initiative, Realo has European ambitions and is based on a business model that has proved its efficacy in the US…

      Illustration of our post "Real-estate prices predicted : latest news of startup Realo"
      • Big data
      • Innovation
    31. Algorithms : is our freedom threatened?

      22/02/16

      If you follow the news you may have come across this news : a deep-learning algorithm has defeated the European master of Go. This news was such a milestone in artificial intelligence (AI) that it was featured in the Nature…

      Illustration of our post "Algorithms : is our freedom threatened?"
      • Big data
      • Innovation
      • Marketing
    32. Sharing economy : revenues to be taxed in France

      15/02/16

      The good thing with the sharing economy is that it has empowered individuals to make money. The bad thing is that governments haven’t been able to take much advantage of those new business models. In France the sharing economy represents…

      Illustration of our post "Sharing economy : revenues to be taxed in France"
      • Entrepreneurship
      • Innovation
      • Marketing
    33. Facebook case: towards more Big Data transparency ?

      12/02/16

      No later than Monday we were announcing the next Big Data revolution : algorithms will become more transparent in the future. We argued consumers will become increasingly aware of how sensitive their data is, eventually demanding information on how it…

      Illustration of our post "Facebook case: towards more Big Data transparency ?"
      • Big data
      • Data & IT
      • Innovation
      • Marketing
    34. Big Data : here’s the next revolution

      08/02/16

      This is the beginning of the next Big Data revolution. However it remained confidential. A bill was passed in France mid-January that will force the fiscal authorities to reveal the variables in algorithms used to take individual decisions (article in…

      Illustration of our post "Big Data : here’s the next revolution"
      • Big data
      • Innovation
      • Marketing
    35. Creative business cards : we are almost there

      29/01/16

      Last year I felt the need to have new business cards. From the very beginning I wanted to create creative business cards that people would remember. After searching the internet and in particular pinterest, I drafted a few concepts that…

      Illustration of our post "Creative business cards : we are almost there"
      • Innovation
      • Marketing
      • Strategy
    36. Heineken beer pump LeSub spotted in … Madrid

      08/01/16

      Last year we reported about the superb popup store Heineken opened in Paris : the Substore. Although we were told the beer pump "Le Sub" were available physically only in the Substore from Nov 20 until Dec 20, 2015, we surprisingly spotted…

      Illustration of our post "Heineken beer pump LeSub spotted in … Madrid"
      • Innovation
      • Marketing
      • Misc.
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