TikTok Shop arrives in Germany: what impact will it have on retail?
By Pierre-Nicolas Schwab •
The launch of TikTok Shop in Germany is the first step towards a more global upheaval in European commerce. This article explains why TikTok Shop poses a strategic threat to retail.
Infiniment Coty Paris: retail favorite of the year
In this article, I share my retail favorite of the year. The "Infiniment Coty" store was opened in Paris to launch the eponymous brand. This ultra-innovative outlet will inspire even the most demanding marketers.
Eye-tracking and virtual reality: advantages and case studies
In this article, we present a brand-new technology that IntoTheMinds proposes exclusively to its customers. This is eye-tracking integrated into a virtual reality headset for market research purposes. This article explains how this recent technology works, its advantages, and case studies.
It’s getting harder and harder to produce ideas
Scientific research shows that researchers in computer science, agriculture, and medicine are becoming less and less efficient
An interactive window that surfs on recovery
The store window is an essential component of any successful store. Yet, they are rarely designed to be interactive. The Jamini store in Paris is. And it is even more successful for being part of a neighborhood initiative.
E-commerce: 6 use cases for generative AI
By Pierre-Nicolas Schwab •
Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).
Product Information Management: ChatGPT changes the game
ChatGPT makes it easier to manage products in e-commerce. This is known as Product Information Management or PIM. ChatGPT makes it easier to create and enhance product descriptions. As our test shows, you can even use a photo to produce a product description.
“Shop”: TikTok’s weapon to dethrone Instagram
With the launch of the "Shop" tab, TikTok aims to compete with Instagram. This move is strategic, as TikTok needs more credibility in online advertising. By partnering with 200,000 merchants to launch this service, TikTok Shop aims to gain credibility and attract attention.
Food innovation on the decline (-12.7%): Trends in 2024
The number of innovations in the food sector fell by 12.7% worldwide in 2022. In France, the decline is even more than 20%. In this article, we analyze the 2022 figures and look at food innovation trends for 2024.
Boulebar: the café-restaurant champion of customer experience
Le Boulebar is a café-restaurant where you can play pétanque. The exceptional customer experience attracts crowds. Le Boulebar has opened 9 establishments in Sweden and Denmark, generating sales of €13.5m with 160 employees. A customer experience model we analyze in detail in this article.
Shoplifting : is the future of retail 100% phygital?
Walgreens, an American supermarket chain, has just opened a store in Chicago specially designed to prevent theft (see video below). The brand touts the phygital customer experience, but consumers need help getting used to it. Against a backdrop of widespread impoverishment and…
A charter for 100% chatGPT-free content
We shouldn't reject technology. But it is essential to understand its limits and to know how to stand back a little. For content creation, for example, ChatGPT has caused an earthquake. It has never been easier to create soulless, repetitive articles. If content creators…
ChatGPT plugins will revolutionize e-commerce
In 2019, I predicted the failure of connected speakers, and in 2021 that of the metaverse. In 2023, I announced that ChatGPT would not replace Google. One thing I believe in is the power of ChatGPT plugins. LLMs (Large Language Models) are a revolution…
ChatGPT plugins: a disruption for online food retail?
The majority of food purchases are still made in-store. Online sales have stabilized since the Covid crisis. In the United States, food sales in March 2023 ($8 billion) were even lower than in March 2022 ($8.7 billion). Nevertheless, the online channel remains…
Shadow GPT: definition, risks, examples, statistics
The term "Shadow GPT" refers to using ChatGPT or other generative AI in a professional context without prior approval from the hierarchy. Employees unwittingly transmit potentially sensitive data to third parties by using such tools. Research shows that 30% of the…
Content creation: what future with ChatGPT? [Podcast]
Is there still a future for content creation and inbound marketing with ChatGPT and its clones? How to use ChatGPT wisely? That's the starting point of this Podcast, for which I invited 3 experts with several million visits on their respective blogs: Yann Gourvennec,…
ChatGPT and Midjourney Invent the future Louis Vuitton bags
Louis Vuitton regularly collaborates with contemporary artists and proposes limited-edition collections. The street marketing operation was among the best in the last 20 years. I have already talked on this blog about the collaboration with Jef Koons and the spectacular windows created on this occasion.…
Augmented reality: the example of Ditar, an innovative player in the eyewear industry
Let us introduce you to Ditar: a revolutionary player in the eyewear industry. This brand proposes highly realistic 3D frame models and a unique consumer experience. Its optimal use of technology makes it an example of augmented reality in its sector!…
I tested the Fiat Metaverse Store
I never really believed in the advent of the metaverse. I always thought it was a gimmick. So, when I heard about Fiat's metaverse (the "Fiat Metaverse Store"), I wanted to try it. It's a virtual environment where you can interact live with…
5 ways to protect content creators from generative AI
Generative AI threatens a whole range of websites and their inbound marketing strategy. However, it is important to remember that the LLMs (Large Language Models) behind tools like ChatGPT feed on public data. To avoid being robbed of their users, we will see a series…
What is the future of market research with ChatGPT?
ChatGPT and generative AI are shaking up the world of information. In this context, is there still a point in conducting market research? Will ChatGPT replace the work of a market research firm in the future? This question concerns me…
The place of early adopters in technology adoption
Early adopters are visionary consumers. Able to detect the most innovative products on the market, they are also true influencers with the general public. Their behavior allows them to stand out from the crowd, thanks to their propensity to take…
Neuromarketing: definition, uses, and examples
Neuromarketing includes a whole series of processes linking neurology and marketing activities. Its main ability is to translate brain signals into consumer behavior patterns. Thus, it has become essential to implement innovative advertising strategies. Major food companies such as Coca-Cola…
Replacing animal proteins: a real trend or a marketing bubble?
Replacing animal protein with plant-based equivalents in the diet was THE hot trend of 2022 in the food industry. We discussed plant-based meat in this article, but the dislike for animal protein was also evident elsewhere. Fish substitutes are also…
Oliba’s breakthrough in the beer market in 2022
We continue our tour of the most innovative companies in the food sector with Oliba. This Spanish player in the beer market has developed a unique method for making these drinks. Pyrenean olives are what make their composition unique and…
Richard Mille RM UP-01: marketing analysis of a €1.86m watch
Richard Mille has just released the RM UP-01, a watch designed in partnership with Ferrari. This ultra-thin watch (1.75 mm) has an unprecedented selling price: 1.86 million Euros. Beyond the technological prowess (see video below), this watch marks a marketing turning…
Investing in the metaverse: 3 reasons to get started [Analysis]
Investing in the metaverse is very trendy. In particular, in the fashion and luxury industries, companies are showing significant interest. If we can debate the generalization of the metaverse or the ethical problems it poses, one thing is sure. The metaverse is a reservoir of…
Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired
Why shouldn't visually impaired people pay attention to their "look"? In a world doped with social networks which judge only on the external appearance, individuals deprived of sight are even more disabled. From this observation, the association "Un Regard Pour Toi"…
New Clarins boutique: 100% phygital and 200% eco-designed
In June 2021, Clarins opened a unique boutique at 45 rue Vieille du Temple in Paris. Located in the trendy Marais district, it offers a very different customer experience than other stores. Clarins has opted for eco-design. In addition to specific materials,…
Metaverse: 9 new jobs with potential
Whether the metaverse becomes a reality shared by all humans or not, it will undoubtedly be a new communication channel. This environment will force companies to create new jobs. In this article, we share our thoughts on the subject in the wake…
9 ethical and legal questions concerning the metaverse
While I have little faith in Mark Zuckerberg's vision of the metaverse, there is no doubt that it has excellent marketing and business potential. The announced transition to Web 3.0, coupled with advances in artificial intelligence and ever-increasing computing power, promises unattainable experiences…
Marketing: what good will the metaverse really do for brands?
What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are…
What if the metaverse is not realized?
The metaverse was the neologism in fashion at the end of 2021. Announced with great fanfare by Mark Zuckerberg, who sees the future of the Internet, the metaverse could end up being nothing but a vast intellectual swindle. The prophecies of tech…
Carrefour Flash: thoughts on this autonomous store and connected retail
Carrefour has announced the opening of its standalone store "Flash" at 11 avenue Parmentier in Paris. This connected store promises to shop in 10 seconds and pay in 10 seconds. This first Carrefour "Flash" store was created with the American start-up AiFi and…
Marketing Mix: Duracell Optimum breaks battery market codes
In a sector as "banal" as that of batteries, it is difficult to stand out. However, Duracell has just pulled off a real "marketing coup" with the launch of "Duracell Optimum." This is an opportunity for us to analyze the marketing mix. [gallery…
Amazon’s innovations have a price: human and environmental
I am a big fan of Amazon. Personally, for the customer experience that is proposed, and professionally for the innovative nature of this company. Nothing surprises me more than Amazon's ability to launch technical revolutions like Amazon Go and the "Just Walk Out" technology. The last…
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