Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Online surveys : not always the best choice
By Pierre-Nicolas Schwab •
There's more to market research than surveys. This article explains why a survey is only part of the puzzle, and other complementary techniques are necessary.
Free returns on the way out, despite their benefits
By Pierre-Nicolas Schwab •
Free returns are becoming the exception rather than the rule in e-commerce. Yet scientific research reveals that their impact on sales and customer loyalty is enormous.
The 5 types of qualitative interviews and their applications
By Pierre-Nicolas Schwab •
If you plan to conduct qualitative interviews (e.g., for market research), you need to think carefully about which variant best suits your project. In this article, we'll look at the different variants and explain when to use them.
Market research: When should you involve your customers?
By Pierre-Nicolas Schwab •
Your customers can actively participate in developing new products and services. This is the principle of co-creation. But involving them at the right time is important so the process runs smoothly. We give you the keys to understanding this in this article.
Don’t smile too much if you want to be perceived as competent
By Pierre-Nicolas Schwab •
How can you increase your chances of turning a prospect into a customer? Closing the deal also depends on how competent you feel. Research unravels some of the mysteries.
Qualitative market research: preparing a correlation matrix
By Pierre-Nicolas Schwab •
Analyzing qualitative interviews is often problematic. In this article, we explain how to conduct a correlation matrix and give you practical advice on making the most of your results.
LinkedIn invitations: how to encourage more personalization
By Pierre-Nicolas Schwab •
A better design of the LinkedIn connection request would increase the personalization rate of invitation messages. Currently, 87% of connection requests are not personalized.
Colruyt champion of price changes [Research]
By Pierre-Nicolas Schwab •
In this research, we reveal how 3 retailers (Carrefour, Delhaize, Colruyt) adapt their prices. The enormous differences show that Colruyt is aggressively defending its market share and marketing positioning.
E-commerce: 6 use cases for generative AI
By Pierre-Nicolas Schwab •
Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).
Europeans want porn as much as news
By Pierre-Nicolas Schwab •
In this article, we analyze the most searched keywords in 27 European countries. They will help you understand what people in the 27 EU countries are interested in. The results are surprising.
Local market research: a new free tool
By Pierre-Nicolas Schwab •
A French trade association (U2P) launched a new interactive tool. This research tool can lay the foundations for local market research. We have assessed this tool. Find out in this article how it works, its benefits, and its limitations.
Veesual: generative AI at the service of e-commerce and fashion
By Pierre-Nicolas Schwab •
Veesual uses generative AI, specifically GANs, to enhance the experience on e-commerce websites. Its technology enables customers to visualize clothes on mannequins of their choice and create personalized looks. In this podcast, CEO Maxime Patte tells us about his entrepreneurial adventure.
Product Information Management: ChatGPT changes the game
By Pierre-Nicolas Schwab •
ChatGPT makes it easier to manage products in e-commerce. This is known as Product Information Management or PIM. ChatGPT makes it easier to create and enhance product descriptions. As our test shows, you can even use a photo to produce a product description.
Streamflation: Inflation affects streaming too
By Pierre-Nicolas Schwab •
Streamflation is the rising price of streaming subscriptions due to inflation. Prices are skyrocketing, but even so, subscribers are staying. However, consolidation is inevitable, and companies like Netflix, Disney, etc., are already making drastic cost cuts.
Customer satisfaction: priority to reducing waiting times
By Pierre-Nicolas Schwab •
Waiting time has an impact on customer satisfaction. Research published in 2023 reveals 3 specific findings that help companies understand how to manage waiting time to maximize customer satisfaction.
E-commerce: worrying trends for 2023-2024
By Pierre-Nicolas Schwab •
The situation for e-commerce retailers is no longer as positive as it once was. The slowdown is noticeable but does not affect all sectors similarly. In this article, we propose a summary of the latest e-commerce statistics. We also draw a parallel with a survey of e-commerce bosses.
The 3 reasons pushing our society towards decivilization
By Pierre-Nicolas Schwab •
Many people feel that our societies are in the process of decivilization, i.e., that their rules of operation are failing. This is reflected in an increase in violence and incivilities. But is this true? In this article, you'll discover some edifying figures and learn more about the 3 causes of this decivilization.
“Shop”: TikTok’s weapon to dethrone Instagram
By Pierre-Nicolas Schwab •
With the launch of the "Shop" tab, TikTok aims to compete with Instagram. This move is strategic, as TikTok needs more credibility in online advertising. By partnering with 200,000 merchants to launch this service, TikTok Shop aims to gain credibility and attract attention.
75% of backlinks come from translations [Research]
By Pierre-Nicolas Schwab •
Find out in this research whether you should invest in translating your content to gain backlinks. Based on a website with a Domain Ranking (DR) of 58, we show that 3/4 of links are made to translated pages and that 72.7% of backlinks are in the same language as the source page.
Here is how we get 35% of our backlinks
By Pierre-Nicolas Schwab •
In today's article, we present an exclusive analysis of our backlinks. Based on figures and statistics, our strategy yields 35% of our backlinks, up to 46% for websites with a Domain Ranking above 58.
Food innovation on the decline (-12.7%): Trends in 2024
By Pierre-Nicolas Schwab •
The number of innovations in the food sector fell by 12.7% worldwide in 2022. In France, the decline is even more than 20%. In this article, we analyze the 2022 figures and look at food innovation trends for 2024.
Subscriptions: Increase +200% revenues thanks to automatic renewal
By Pierre-Nicolas Schwab •
Research conducted in 2023 analyzes the effects of automatic subscription renewal. Customers who forget to renew their subscriptions increase retailers' revenues by 14% to over 200%.
92% of Michelin-starred restaurants require a credit card deposit
By Pierre-Nicolas Schwab •
Asking for a credit card deposit in restaurants has become common practice when making reservations. In the research we've just carried out, 92% of Michelin-starred restaurants required it. We also found that the amounts requested vary widely, averaging 60% of the price of the most expensive menu. Find out all the results in this article and the restaurant's name that requires €2,000 prepayment per guest.
Advice on how to conduct a qualitative interview
By Pierre-Nicolas Schwab •
In this article, you'll discover some key phrases for successful qualitative interviews. Learn how to break the ice by making your interviewee feel valued and how to follow up on their answers to deepen their response effectively. To end your interview on a high note, discover some original ways to obtain additional information before leaving.
![Illustration of our post "Colruyt champion of price changes [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/pricing.jpg)
![Illustration of our post "75% of backlinks come from translations [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/langues-langages-talen.jpg)
