Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Using the diary in market research
By Pierre-Nicolas Schwab •
In this article, we examine the diary as a qualitative method. Following a few practical examples, we explain the advantages and disadvantages.
Is it still possible to innovate? The productivity challenge.
By Pierre-Nicolas Schwab •
In this article, I analyze the slowdown in the pace of disruptive innovation. Our standard of living has increased only marginally since the early 2000s. The causes are to be found in the falling productivity of scientific research.
Growth managers don’t post enough on LinkedIn
By Pierre-Nicolas Schwab •
In this exclusive research, you will discover that growth managers in B2B companies are inactive on LinkedIn. The figures are startling. This is detrimental to their ability to generate leads.
7 creative techniques to refine your market research
By Pierre-Nicolas Schwab •
Conducting market research doesn't always mean conducting a survey. This article presents 7 creative approaches for capturing different insights or interpreting data in a new light.
Representative sample: stop asking the wrong questions!
By Pierre-Nicolas Schwab •
Too often, the term "representative sample" is overused. This article explains how to define a representative sample for B2C or B2B.
Most CRM strategies are obsolete. Yours too?
By Pierre-Nicolas Schwab •
The functionality of CRM software determines CRM strategies. In this article, I explain why many companies are following strategies that have become obsolete.
6 good reasons for SMEs to conduct market research
By Pierre-Nicolas Schwab •
Why conduct market research? This article presents 6 reasons why SMEs need to analyze their market.
3 market research techniques to prepare for export
By Pierre-Nicolas Schwab •
Seizing export opportunities can be quite simple. To maximize your chances, conducting market research beforehand is a promising idea to identify the best opportunities.
Measuring customer satisfaction: SMEs are lagging
By Pierre-Nicolas Schwab •
Research shows that SMEs measure satisfaction less frequently than larger companies. In this article, we provide a clear explanation based on published research.
Is market research a guarantee of success?
By Pierre-Nicolas Schwab •
Market research is no guarantee of success. It does, however, limit the risk of failure. The question, therefore, arises as to why so few companies use it, especially SMEs. In this article, we review the research on the subject and discuss the factors that give rise to the need for market research in SMEs.
Research reveals YouTube’s most secret stats
By Pierre-Nicolas Schwab •
If you want to know everything there is to know about YouTube stats, this is the article for you. Research from 2023 takes an innovative technical approach to the most secret of YouTube stats.
Surveys: The diverse types of sampling
By Pierre-Nicolas Schwab •
In this article, we explain the diverse types of sampling and how to make the right choice according to the characteristics of your market research.
Survey: the socialist party’s nonsense
By Pierre-Nicolas Schwab •
Find out in this article how the Socialist Party created a fake survey for electoral purposes.
The 3 recurring problems facing B2B companies
By Pierre-Nicolas Schwab •
The research we conducted at Vivatech and Websummit shows that B2B companies face 3 specific problems that impact their business development. We analyze them in this article.
How F.P. Journe created a new service without market research
By Pierre-Nicolas Schwab •
In this article, you'll discover the example of a watch brand that launched a new service based on a customer's request. The CEO's intuition paid off, but it's important to remember that this is the exception. Here's how to get the best out of your customers' ideas and assessments.
Websummit: advantages, disadvantages, and opportunities
By Pierre-Nicolas Schwab •
In this article, you'll find our feedback on Websummit 2023 and our reasons for wanting to have a booth at Websummit 2024. Read our advice on how to get the most out of this not-to-be-missed event.
Louis Vuitton window Displays: the most beautiful and their marketing role
By Pierre-Nicolas Schwab •
This article presents several spectacular windows from the Louis Vuitton brand. They remind us that window displays are integral to this brand's marketing strategy.
An interactive window that surfs on recovery
By Pierre-Nicolas Schwab •
The store window is an essential component of any successful store. Yet, they are rarely designed to be interactive. The Jamini store in Paris is. And it is even more successful for being part of a neighborhood initiative.
The downside of participative marketing
By Pierre-Nicolas Schwab •
Co-creation can be an interesting marketing approach for strengthening ties with customers. However, it is important to consider the possible negative effects of such a project. The example analyzed in this article demonstrates this.
Net Promoter Score (NPS): a reliable measure of customer satisfaction?
By Pierre-Nicolas Schwab •
The Net Promoter Score (NPS) is universally used to measure customer satisfaction. However, it was created for another purpose. Find out in this article whether the NPS is dependable and its limitations.
Food: 2 examples of co-branding with luxury brands
By Pierre-Nicolas Schwab •
SIAL was the opportunity to discover several products using the marketing technique of co-branding to differentiate themselves. Discover in this article the brands Galateo & Friends (and its partnership with Swarovski) and Di Martino (and its partnership with Dolce & Gabbana).
Customer satisfaction: top managers should talk to their customers
By Pierre-Nicolas Schwab •
Top management is often detached from customer reality. Jeff Bezos (Amazon) and Ryanair have implemented organizational solutions to put customer satisfaction at the center of their concerns.
Vuitton x artists collaboration: works of art or luxury products?
By Pierre-Nicolas Schwab •
Louis Vuitton is multiplying its collaborations with contemporary artists. Are Vuitton products becoming works of art in their own right? And how do these collaborations benefit the brand?
Advertising: improving effectiveness with eye-tracking
By Pierre-Nicolas Schwab •
Eye-tracking is an advanced technology that can improve your advertising. But without going that far, you'll find in this article a simple tip for anticipating the effectiveness of your ads.
