Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Lead management: definition, advantages and strategy
By Pierre-Nicolas Schwab •
Among the different facets of marketing, lead management is an ideal solution to improve your conversion rate. It is based on "leads," i.e., potential customers, thanks to 3 main fields of action. With lead management, we accumulate leads, classify them,…
Omnichannel Marketing: why local retailers need to get on board
By Pierre-Nicolas Schwab •
Just before New Year's Eve, a well-known pastry chef with an excellent reputation had prepared a catalog of his productions. They were all more tempting than the others. However, this catalog shocked me and allowed me to publish a plea…
B2B2C: its 5 main advantages and 5 concrete examples
By Pierre-Nicolas Schwab •
The B2B2C approach of companies consists in bringing together companies and customers. It combines B2B and B2C players to develop marketing operations with multiple advantages. Brands use this method to create value, increase their notoriety or carry out economies of…
6 B2B trends to succeed in 2023 despite uncertainty
By Pierre-Nicolas Schwab •
What will be the key B2B trends in 2023? The year 2022 was a tough one, but 2023 is likely to be even tougher. In this article, I share my concerns and hopes to stay the course in a storm…
Netflix Preview Club: a private panel for Netflix market research
By Pierre-Nicolas Schwab •
The Wall Street Journal just revealed that Netflix may increase the size of its "Netflix Preview Club" to tens of thousands of test customers from 2,000 today. These privileged customers see the movies in preview. Their scores help to improve…
Relationship marketing: advantages, advice, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
Relationship marketing puts the customer before the product. It differs from the so-called "traditional" marketing. Indeed, it is composed of many good practices to get closer to the consumer. It is based on a human relationship between brands and people.…
Growth marketing: definition and practical advice
By Pierre-Nicolas Schwab •
Growth marketing includes many tactics to increase business activity. These methods are mainly about increasing the number of customers. This marketing branch is interesting because it includes many priceless consumer data to grow your company. It follows a complete customer…
Trends 2023: 7 markets that are suffering post-Covid
By Pierre-Nicolas Schwab •
We would have almost forgotten it. Yet Covid will have changed our habits and the economy. Some Covid winners are now the losers of 2022. The 2023 trends show that the situation will stay the same. The crises we are…
The place of early adopters in technology adoption
By Pierre-Nicolas Schwab •
Early adopters are visionary consumers. Able to detect the most innovative products on the market, they are also true influencers with the general public. Their behavior allows them to stand out from the crowd, thanks to their propensity to take…
Trade marketing: advantages and strategic advice
By Pierre-Nicolas Schwab •
Trade marketing aims to build a relationship of trust between manufacturers and distributors. This practice has many benefits for companies, but also the consumer. Indeed, it encourages brands to design a better offer and propose a better customer experience. How…
Likert scale: 3 marketing advantages and 6 concrete examples
By Pierre-Nicolas Schwab •
The Likert scale is a methodology proposed by psychologist Rensis Likert. It consists of surveying a group of respondents according to a unidimensional system. In other words, we are trying to find out the opinion of a marketing target according…
Neuromarketing: definition, uses, and examples
By Pierre-Nicolas Schwab •
Neuromarketing includes a whole series of processes linking neurology and marketing activities. Its main ability is to translate brain signals into consumer behavior patterns. Thus, it has become essential to implement innovative advertising strategies. Major food companies such as Coca-Cola…
Christmas 2022: the trend towards savings [Survey]
By Pierre-Nicolas Schwab •
Christmas 2022 will be marked by inflation and savings. Households are planning to change some habits to cope with inflation and uncertainty. The surveys show 2 main changes: reduction of the "Christmas meal" budget (36% of French households) reduction of…
Astroturfing: definition and examples of opinion manipulation
By Pierre-Nicolas Schwab •
Astroturfing campaigns are attempts to influence public opinion. First practiced in the physical world, they now find a second life thanks to the Internet. The objectives of this process are simple: to harm the competition while promoting themselves. To do…
Replacing animal proteins: a real trend or a marketing bubble?
By Pierre-Nicolas Schwab •
Replacing animal protein with plant-based equivalents in the diet was THE hot trend of 2022 in the food industry. We discussed plant-based meat in this article, but the dislike for animal protein was also evident elsewhere. Fish substitutes are also…
14 statistics to win the war for talent
By Pierre-Nicolas Schwab •
The French recruitment industry is in the midst of a fierce war for talent. Indeed, the talent shortage and the empowerment of candidates over employers will be universal phenomena in 2022. These are the conclusions of research conducted with 350…
Representative sample: criteria, size, pitfalls to avoid [Guide 2023]
By Pierre-Nicolas Schwab •
Defining a representative sample is a key success factor in any market research. For B2C market research, particularly the sample's representativeness directly conditions the results' accuracy. However, do not think a large sample is necessarily synonymous with quality. Smaller, well-stratified…
7 buying motivations to boost your sales!
By Pierre-Nicolas Schwab •
Buying motivations drive us as customers. We all seek to satisfy something inside us before making a purchase. We may want to satisfy a sudden urge, please our loved ones, or play the security card. Thus, brands have a role…
Trigger marketing: definition, advantages and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
Trigger marketing is a branch of automated marketing. It follows the customer experience from A to Z, with messages designed to attract, convert and retain customers. It has many benefits, as it encourages purchases and amplifies brand notoriety. What are…
Qualitative research: definition, techniques, examples [Guide 2023].
By Pierre-Nicolas Schwab •
Qualitative research is a generic term that refers to several techniques (individual interviews, focus groups, observations) that aim to discover the factors that may influence behavior. We have created this guide to be as complete and concise as possible. We…
What is ambush marketing? Is it really worth it?
By Pierre-Nicolas Schwab •
Ambush marketing is based on the virality caused by a major event. The principle is to capture customers' attention for the sponsors of such an event. And brands are having a field day with it: even Pepsi, Audi, and Samsung…
What is cybersquatting, and how to protect against it?
By Pierre-Nicolas Schwab •
Cybersquatting is a widespread practice on the Internet. It aims at taking advantage of a brand or a person's notoriety to attract users to its page. It is a process based on typos found in the URLs of the websites…
Marketing 4.0: origins, advantages and advice
By Pierre-Nicolas Schwab •
Marketing 4.0 is a new marketing vision: more inclusive, personalized, and effective. This type of marketing is a formidable asset in your inbound marketing strategy. Author Philip Kotler first used the term in 2017. This new digital marketing era follows…
Activation marketing: definition, advice, and examples
By Pierre-Nicolas Schwab •
Activation marketing is the perfect tool to increase brand awareness. This set of operational campaigns calls on everyone's creativity. It aims to create authentic, immersive, personal experiences for your marketing targets. But basically, how to make this process work perfectly?…
![Illustration of our post "Relationship marketing: advantages, advice, and examples [Guide 2023]"](/blog/app/uploads/relationship-marketing-1024x689.jpg)
![Illustration of our post "Christmas 2022: the trend towards savings [Survey]"](/blog/app/uploads/noel-cadeaux-presents-1024x432.jpg)
![Illustration of our post "Representative sample: criteria, size, pitfalls to avoid [Guide 2023]"](/blog/app/uploads/representative-sample-1024x576.jpg)
![Illustration of our post "Trigger marketing: definition, advantages and strategy [Guide 2023]"](/blog/app/uploads/trigger-marketing-1024x680.jpg)
![Illustration of our post "Qualitative research: definition, techniques, examples [Guide 2023]."](/blog/app/uploads/interview-qualitative-market-research.jpg)
