Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Target marketing: definition, methods, examples [Guide 2022]
By Pierre-Nicolas Schwab •
Target marketing aims to identify the most promising market segments for the company. It must be carried out before the launch of a new product/service. It requires dividing the market into targets or segments according to customer needs. The marketing…
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Here are the 6 best affiliation platforms in 2022
By Pierre-Nicolas Schwab •
Affiliation is one of the best ways to make your blog's natural referencing profitable. And in this field, affiliation platforms are excellent intermediaries to carry out this commercial process. Each player has advantages: commission, advice, expertise, and so on. This article aims to remind…
Balsamic vinegar in cocktails [new features SIAL 2022]
By Pierre-Nicolas Schwab •
Balsamic vinegar was in the spotlight in France's 2022 edition of the World Food Fair (SIAL). Two products, in particular, caught our attention: the "balsamic gin" from Leonardi (Italy) and the Cocktail Spark from Daregal (France). These two innovative products based…
Market research questionnaire: examples and complete guide
By Pierre-Nicolas Schwab •
How to make a market research questionnaire? What questions to ask? When you do market research, the questionnaire is a must. So much so that questionnaires and market research are often used interchangeably. However, it is only one step in a complete process that…
Conducting market research: 9 comparative methods for B2B
By Pierre-Nicolas Schwab •
This article on B2B market research methods completes the guide we have already published on the subject. We wanted to offer you an overview of the different techniques applicable to B2B. Market research in B2B differs substantially from that in B2C. In addition to the classic…
6 algorithms that have triggered disaster
By Pierre-Nicolas Schwab •
Algorithms are increasingly used to help humans in their decisions. A poorly programmed algorithm, or humans lacking critical thinking skills, are recurrent causes of algorithmic errors. These errors sometimes trigger users' anger or incite them to hack them. This article analyzes 6 algorithmic errors that…
How much does a branded podcast cost? [Guide 2022]
By Pierre-Nicolas Schwab •
Branded podcasts are a great way to do inbound marketing. They generate traffic that you can then convert. But how much does a branded podcast cost? How much money should you budget if your company wants to launch a podcast? And most importantly,…
Vulgarity increases the perceived value of customer reviews
By Pierre-Nicolas Schwab •
Customer satisfaction (or dissatisfaction) is the source of word-of-mouth. But does the person receiving the message believe it? A 2022 research sheds light on electronic word-of-mouth and, more specifically, on customer reviews left on websites like Yelp and Amazon. The research shows that using…
Organic market: Europe has two speeds [Market research]
By Pierre-Nicolas Schwab •
The organic market is undergoing a profound change. After rapid growth during the Covid, some markets experienced a slight contraction in 2021. However, not all European countries are in the same boat. Strong growth has been recorded in Germany (+5.9%), Austria (+15.2%), and Spain (+8.9%).…
Growth hacking: 3 techniques that have driven me crazy (+ 1 bonus)
By Pierre-Nicolas Schwab •
Are you looking for additional customers at a low cost? Outbound marketing is the answer. At least ... that's the theory sold to you by the self-proclaimed "growth hacking" specialists. Growth hacking, adopted by everyone and especially by amateurs, also leads to real…
Business model by subscription: 11 examples analyzed
By Pierre-Nicolas Schwab •
Subscription is a business model that has been adopted in many industries. Companies have realized that they can earn more revenue in the long term and increase their profitability. Subscription models often use specific pricing techniques to reduce the perceived…
No crisis for the luxury car market
By Pierre-Nicolas Schwab •
The impending crisis will not affect all sectors in the same way. In particular, the luxury sector may come out on top. At least, that is what the economic indicators for the luxury car industry suggest. While the major automotive groups have taken…
8 ideas for innovative packaging
By Pierre-Nicolas Schwab •
There are many ways to distinguish yourself from the competition. Among them, innovative packaging is a definite competitive advantage. Today, most of these innovations revolve around eco-responsibility and improving the customer experience. Special packaging can sometimes even cause the emergence of parallel markets!…
Market research and surveys: beware of the Cloud Act
By Pierre-Nicolas Schwab •
The Cloud Act poses a real legal problem for European companies. Unfortunately, they pay too little attention to it. In this article, we present the solution we have developed so that the surveys we realize are both GDPR compliant and protected from the…
Nudge: how to influence nutrition with algorithms?
By Pierre-Nicolas Schwab •
Algorithms are widely used to personalize the online experience. They are largely based on algorithmic recommendation systems. While recommending movies or products is relatively simple, proposing food or recipes is more complex. Popularizing grocery delivery services and recipe websites has spurred developments in…
Facebook 2022 statistics: teens no longer use Facebook
By Pierre-Nicolas Schwab •
TikTok has replaced Facebook in the hearts of teenagers. The share of 13-17s using Facebook dropped from 72% in 2015 to 34% in 2022. This is what research, published in early August in the United States, reveals and passed unnoticed. It…
Le Bon Marché is 170 years old: how are department stores changing?
By Pierre-Nicolas Schwab •
Le Bon Marché is 170 years old. For this occasion, the ancestor of "department stores" adopts a very "energetic" decoration on all floors. A recent visit to this shopping temple also allows me to reflect on what the department stores have…
Where are the lowest electricity prices in Europe?
By Pierre-Nicolas Schwab •
Which electricity supplier is the cheapest? This question has been on the minds of Europeans since the start of the energy crisis in 2021. In this article, you will discover huge differences between European countries since the introduction of support measures. We have compared…
Algorithms: when dissatisfaction leads to rage
By Pierre-Nicolas Schwab •
Algorithms have invaded our lives. Despite this, they sometimes provoke negative reactions from users. An article published in September 2022 offers a very interesting analysis framework for those interested in this phenomenon. In this article, I analyze the 4 reasons…
Why and how to become a digital nomad?
By Pierre-Nicolas Schwab •
Becoming a Digital Nomad was one of the great aspirations of the confined workers during Covid. Few, however, have dared to take the plunge. Indeed, digital nomadism implies a renunciation of a geographical anchorage and reorganizing one's personal and professional…
Amazon Prime: complicated unsubscription in 7 steps … it’s done on purpose
By Pierre-Nicolas Schwab •
Amazon has announced a drastic price increase for its Amazon Prime subscription. The increase varies from 25.3% in the UK to 42.6% in France. Anticipating cancellations, "dark patterns" type mechanisms (from nudge marketing) have been implemented to prevent unsubscribing from…
Perspectives 2022-2024: 6 steps towards the end of the European Union
By Pierre-Nicolas Schwab •
The energy crisis is the beginning of a tragedy in 6 acts that will lead to the end of the European project by 2024 and the collapse of the European economy. What will happen between now and 2024 in Europe? How…
17% error rate: the truth about social network surveys
By Pierre-Nicolas Schwab •
Realizing a survey requires real technical expertise. The easy access to captive respondents on social networks has pushed some market research institutes to propose methodological shortcuts whose effects are now clearly visible. Research published in Nature shows all the limitations of Facebook surveys. A sample…
Impact of the manufacturing recession on IT development
By Pierre-Nicolas Schwab •
The current situation in the European markets shows negative trends in most sectors. The IT market is also affected, especially for companies working for industrial customers. In this article, we analyze past and future situations and discuss the actions IT development…
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![Illustration of our post "How much does a branded podcast cost? [Guide 2022]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/podcast.jpg)
![Illustration of our post "Organic market: Europe has two speeds [Market research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marche-alimentation-bio-long.jpg)
