18 May 2015 471 words, 2 min. read

TUZZit : 8 great online tools for your startup

By Pierre-Nicolas Schwab PhD in marketing, director of IntoTheMinds
Many would-be entrepreneurs we meet strive to either look for or even make up the visual and creative collaborative tools that will ease their team thinking process. This difficulty further increases when those teams are decentralized. Business model canvas, 5 […]

Many would-be entrepreneurs we meet strive to either look for or even make up the visual and creative collaborative tools that will ease their team thinking process. This difficulty further increases when those teams are decentralized. Business model canvas, 5 forces of Porter, Important / Urgent matrix … TUZZit offers a collection of visual models to work with creativity online.

Initiated by a Belgian startup, TUZZit (pronounced / ‘tΛzit /) is based on the principle of the whiteboard with sticky notes. It is a collaborative platform that enables team members to easily share and visualize ideas in real time, from anywhere.

TUZZit is simple to use, i.e. you do not need any project management expertise: the free version allows you to either download your own templates or pick one from the TUZZit gallery, depending on your needs. Here are a set of online editable models you may like to use:

Six Thinking Hats by Edward de Bono

This thinking technique supports innovation by facilitating the generation of creative ideas and the examination of a problem in different ways.

The business model canvas initially proposed by Alexander Osterwalder

Popular Business strategy tool among entrepreneurs. This visual chart is an easy way to describe, understand and predict the reality of a business.

The empathy map developed by Dave Gray

Both simple and useful for market research, this visual tool helps identify the customers’ experience by putting yourself in their shoes.

Porter’s five forces

This framework helps to analyse the competitive structure within an industry. Intensity of the competition from substitutes, new entrants, established rivals, in addition to the power of suppliers and buyers shape the strategic positioning of a firm.

The PEST(EL) analysis

PESTEL provides a comprehensive macro-environmental scanning of the — political, economic, social, technological, environmental and legal — factors that have an external influence on an organization.

SWOT analysis by Albert Humphrey

SWOT summarizes the strengths, weaknesses, opportunities and threats likely to impact on strategy development of a project or organisation.

The Impact / Effort Matrix by Dave Gray

This decision support matrix allows you to sort out your ideas by categorizing them according to the level of effort they require and their potential impact.

The important / Urgent matrix of Eisenhower

This matrix is a tool that eases your time management by prioritizing tasks according to how urgent and / or important they are.

After selecting the canvas that best fits your needs, you are ready to develop your ideas: as you would play with paper sticky notes on a whiteboard, you can add, move, gather and remove the text, photos, videos of your choice on the template. Your canvas continues to be editable online and you share it with anybody you want.

Additional benefit of TUZZit compared to traditional whiteboards (or walls) with paper sticky notes: you can keep neat space!

Photo: Shutterstock


Posted in Entrepreneurship, Marketing, Strategy.

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