Articles filed underQuantitative research
How much does an opinion poll cost?
By Pierre-Nicolas Schwab •
In this article, I explain how much money you need to conduct an opinion poll and which technique you should use depending on the context.
Surveys: what is a good measure ?
In this article, I explain the concept of "good measurement" in quantitative survey research. I discuss the 4 characteristics that make for good-quality measurement.
Hawthorne Effect: definition, impact, examples
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In…
Hawthorne Effect: definition, impact, examples
By Pierre-Nicolas Schwab •
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In…
Survey: all about sensitive issues
By Pierre-Nicolas Schwab •
Sensitive questions are a problem when it comes to surveys. They are synonymous with lower response rates and lead to larger margins of error. Therefore, it is essential to understand which questions may be sensitive and anticipate their consequences when designing your questionnaire.…
Online survey : how to reduce the Dropout rate
By Pierre-Nicolas Schwab •
Carrying out a survey online is often confronted with the dropout rate problem. As early as the first response, 6% of respondents may drop out of your survey. Various research studies have shown that the normal dropout rate of an online survey exceeds…
4 Factors to increase the participation rate in a survey
By Pierre-Nicolas Schwab •
How to increase the participation rate in your survey? Finding people to take a survey can be challenging. There are 4 reasons someone decides to participate (or not) in a survey. If you want to increase your survey response rate, consider these factors…
