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Thierry Mugler popup store creates sensory customer experience
Nov25

Thierry Mugler popup store creates sensory customer experience

Thierry Mugler opened à popup store for a very short period of time to promote his new perfume #HateToLove. This ephemeral retail space was located 14 rue de Turenne in Paris. Despite the limited space available, Mugler managed to create an interesting sensory customer experience, one that differentiates from what other popup stores propose (having a differentiation strategy, even for popup stores, has become pivotal for marketers)...

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Le Bon Coin opens a popup store
Oct07

Le Bon Coin opens a popup store

Summer is usually not the best time of the year to spot retail innovation, especially popup stores. The popup opened by Le Bon Coin (a Shibsted Media company specialising on classfied) was therefore an exception (and a nice one). Le Bon Coin popup store Le Bon Coin took over a small space in the Espace Grand Train in Paris to create this popup shop. The idea was to use real objects put for sale on their website to create different...

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INTERVIEW OF My Johansson Retail Coordinator on HAPPY SOCKS
Mar19

INTERVIEW OF My Johansson Retail Coordinator on HAPPY SOCKS

BestPopUpStores : can you present us your company?  My Johansson : It started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: a vision to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. It’s a concept brought to perfection by the Happy Socks collective of creators. With a...

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Birchbox a ouvert une boutique éphémère à Paris pour Noël
Dec18

Birchbox a ouvert une boutique éphémère à Paris pour Noël

Après avoir ouvert sa première boutique à New York cet été, l’équipe Birchbox s’établit maintenant rue Turbigo, Paris. Cette aventure commerciale aura lieu du 5 décembre au 24 décembre. Ce pop-up shop comprend trois espaces : la Boutique, qui teste les nouveautés ; La Fabrique *, qui expose la fameuse boîte; et l’espace en coulisses, qui offre différents ateliers (beauté, ongles, cheveux) et affiche des conseils sur...

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Sarenza opens her Coffee Pop-up Shop  … “with love”
Sep27

Sarenza opens her Coffee Pop-up Shop … “with love”

From September 19-th through the 21-st , the Sarenza style team will be situated in an ephemeral coffee-boutique in the third arrondissement of Paris to introduce its first collection. This cool first line is produced by Sarenza “with love,” and offers jewelry—“The Nudists” —“perfumed candles—“Ex Nihilo,”— as well as “Marlette and coffee” preparations offered by Brûlerie Belleville with pastries from Angèle’s restaurant—all...

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A 3D printing popup store in BHV Le Marais (Paris)
Sep06

A 3D printing popup store in BHV Le Marais (Paris)

Here is an amazing popup store that the most techie of you will love. If not done already read also our review of Twinkind, this amazing startup in Berlin that produces photo-like 3D figurines. Le Fabshop is a French startup that focuses on 3D printing technology and is the official reseller in France of Makerbot devices. In collaboration with the BHV (Bazar de l’Hôtel de Ville) in Paris, they opened on the 5th floor a large ephemeral...

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