Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Thierry Mugler popup store creates sensory customer experience
Nov25

Thierry Mugler popup store creates sensory customer experience

Thierry Mugler opened à popup store for a very short period of time to promote his new perfume #HateToLove. This ephemeral retail space was located 14 rue de Turenne in Paris. Despite the limited space available, Mugler managed to create an interesting sensory customer experience, one that differentiates from what other popup stores propose (having a differentiation strategy, even for popup stores, has become pivotal for marketers) Next to some trendy “tools” that are now widespread...

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INTERVIEW OF My Johansson Retail Coordinator on HAPPY SOCKS
Mar19

INTERVIEW OF My Johansson Retail Coordinator on HAPPY SOCKS

BestPopUpStores : can you present us your company?  My Johansson : It started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: a vision to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. It’s a concept brought to perfection by the Happy Socks collective of creators. With a strong brand image, Happy Socks sells a wide...

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Sarenza opens her Coffee Pop-up Shop  … “with love”
Sep27

Sarenza opens her Coffee Pop-up Shop … “with love”

From September 19-th through the 21-st , the Sarenza style team will be situated in an ephemeral coffee-boutique in the third arrondissement of Paris to introduce its first collection. This cool first line is produced by Sarenza “with love,” and offers jewelry—“The Nudists” —“perfumed candles—“Ex Nihilo,”— as well as “Marlette and coffee” preparations offered by Brûlerie Belleville with pastries from Angèle’s restaurant—all accompanied by music and dancing. The new collection will be presented by a selection of...

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