Articles filed underMarketing strategy
Shrinkflation: still a magic recipe in 2025
By Pierre-Nicolas Schwab •
Manufacturers in the supermarket sector are posting unprecedented profitability figures. Their operating margins have risen spectacularly, thanks to shrinkflation on the one hand, but also to price increases, pure and simple.
How to lose $840 by buying a B2B lead list
In this article, I'll tell you how I was duped into buying a list of B2B leads from an Indian company (Sparkling Leads). The data was unusable, and despite a claim with PayPal, I lost $840.
The 3 recurring problems facing B2B companies
The research we conducted at Vivatech and Websummit shows that B2B companies face 3 specific problems that impact their business development. We analyze them in this article.
Market research: When should you involve your customers?
By Pierre-Nicolas Schwab •
Your customers can actively participate in developing new products and services. This is the principle of co-creation. But involving them at the right time is important so the process runs smoothly. We give you the keys to understanding this in this article.
How to succeed in growth hacking? [podcast]
By Pierre-Nicolas Schwab •
Everyone's talking about growth hacking, but few are as expert at it as Denis Cohen. So, I invited him on the IntoTheMinds podcast to share his secrets with us. It's also an opportunity to talk about DropContact, the company he founded,…
How to define a brand territory? Definition and examples
By Pierre-Nicolas Schwab •
For companies, defining a brand territory is an essential aspect of their marketing positioning. For this reason, it responds to key issues of consumer behavior and brand image. It pushes brands to question their intrinsic values and the expectations of their target…
Cross-media: definition, strategy, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
Cross-media campaigns are becoming the norm for brand communication! This process consists of promoting a product/service on several media simultaneously. This way, companies combine their design efforts into a single thought process to promote customer conversion. This article helps you understand the concept…
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