Articles filed underMarketing strategy
Analysis of Lego’s Marketing Strategy: Keys to Success
By Pierre-Nicolas Schwab •
This article analyzes Lego's marketing strategy. The Danish brand has been breaking records for 10 years and remains the number one favorite toy brand.
Shrinkflation: still a magic recipe in 2025
Manufacturers in the supermarket sector are posting unprecedented profitability figures. Their operating margins have risen spectacularly, thanks to shrinkflation on the one hand, but also to price increases, pure and simple.
How to lose $840 by buying a B2B lead list
In this article, I'll tell you how I was duped into buying a list of B2B leads from an Indian company (Sparkling Leads). The data was unusable, and despite a claim with PayPal, I lost $840.
The 3 recurring problems facing B2B companies
By Pierre-Nicolas Schwab •
The research we conducted at Vivatech and Websummit shows that B2B companies face 3 specific problems that impact their business development. We analyze them in this article.
Market research: When should you involve your customers?
By Pierre-Nicolas Schwab •
Your customers can actively participate in developing new products and services. This is the principle of co-creation. But involving them at the right time is important so the process runs smoothly. We give you the keys to understanding this in this article.
How to succeed in growth hacking? [podcast]
By Pierre-Nicolas Schwab •
Everyone's talking about growth hacking, but few are as expert at it as Denis Cohen. So, I invited him on the IntoTheMinds podcast to share his secrets with us. It's also an opportunity to talk about DropContact, the company he founded,…
How to define a brand territory? Definition and examples
By Pierre-Nicolas Schwab •
For companies, defining a brand territory is an essential aspect of their marketing positioning. For this reason, it responds to key issues of consumer behavior and brand image. It pushes brands to question their intrinsic values and the expectations of their target…
![Illustration of our post "How to succeed in growth hacking? [podcast]"](/blog/app/uploads/growth-hacking-jpg.webp)
![Illustration of our post "Cross-media: definition, strategy, and examples [Guide 2023]"](/blog/app/uploads/cross-media-120x90.jpg)
