Articles filed underMarketing strategy
Delhaize Fresh Atelier: analysis of a retail concept and new openings
By Pierre-Nicolas Schwab •
In November 2018, the Ravenstein Gallery, near Brussels Central Station, saw the emergence of the new retail concept of Delhaize, the Belgian mass retail company belonging to the Ahold group, called "Fresh Atelier". The city of Louvain (Leuven) has also…
What’s the marketing secret behind Frank Woolworth’s fortune?
The Woolworth building is one of New-York's most iconic buildings. Not only was it the tallest building of the world from 1913 until 1930, but it also conveys the history of a brand that has revolutionized retail before going bankrupt.…
This startup may have needed a market research before going live
A Belgian startup, OneHouseStand, has launched an online platform to help businesses and individuals alike rent private places to organize their events. At first it may look like a good idea to enable private owners to make their property available…
Retailer “la Halle” discovers hidden costs of loyalty cards
By Pierre-Nicolas Schwab •
Loyalty cards and advantages for customers are costly. I explained many years ago that loyalty should not be "bought" because he destroys so much value and, above all, so much profits. Moreover "buying" your customers' loyalty is a short-term strategy.…
Flying Tiger: here’s how a unique customer experience is created
By Pierre-Nicolas Schwab •
If you are looking for the quintessence of customer experience, look no further. This store counts only on its customer experience to drive its sales : it's called "Flying Tiger Copenhagen". And believe it or not I visited one store…
Uber wants your data to support its own (ghost) kitchen business
By Pierre-Nicolas Schwab •
This is one of the most interesting articles I've read in a past few weeks. Nick Abouzeid's article on Medium is a excellent, well researched article that sheds light on trends in the shared economy business that are yet unknown in…
Opaque 3rd-party algorithms : a business opportunity
By Pierre-Nicolas Schwab •
For some businesses algorithms have become instrumental to their strategy as a whole and their marketing strategy in particular. These algorithms are a well-kept secret and businesses have emerged that sell their knowledge on the inner working of those algorithms.…
