Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Market Research: what does it cost?
Mar14

Market Research: what does it cost?

Here is the question I get over and over again when I give a speech, a training or a public conference: “What the hell does marketing research cost?”. And my answer is always the same: “the price of a car”. It can be a small car, it can be a Rolls-Royce, it can be a second-hand or a new car. It’s up to you. This answer isn’t satisfying, is it? But market research is much depending on the content of the research...

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Market research : hot technological trends for future TV experience
Sep25

Market research : hot technological trends for future TV experience

The IBC fair in Amsterdam drives a lot of smart minds together. A lot of market research firms are present to discuss market trends and evolution. This year a debate (“Hot or not: What are the hottest new TV technologies and devices and how will they transform the TV market?“) was specifically dedicated to technological trends that are likely to change the customer experience. Voice recognition was voted the most...

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The secrets of market research: how to avoid pitfalls when creating a new venture. Part 3
Jan18

The secrets of market research: how to avoid pitfalls when creating a new venture. Part 3

We are concluding today our series of three articles dedicated to market research. In our first article we dealt with the very methodology to apply when doing a market research and covered the two first important steps : the trends’ analysis and the competition analysis. In our second article we went in depth about qualitative research and explained the differences that exist with quantitative analysis. It’s time today to...

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One Day One Idea : use offbeat humour to sell your stuffs
Jan07

One Day One Idea : use offbeat humour to sell your stuffs

The marketing idea in brief Sometimes in worthwhile to be “offbeat”, i.e. not to follow the rules (especially the marketing ones). Look for instance at the example of this store I came across while in Barcelona on Passeig de Garcia. Pitty I can’t remember its name. It was just crowdy, full of people looking for the latest gadget to buy in this modern bric-a-brac. Even if you had already everything on earth...

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L’imprimerie, a new kind of customer experience
Dec21

L’imprimerie, a new kind of customer experience

  I was fortunate to meet an atypical entrepreneur, Nicolas Guthart, who started several businesses that are highly complementary and propose an innovative value proposition for brands. How a new marketing concept was born To make a 10-year story short(er), Nicolas launched with two partners a magazine dedicated to footware that ended up dealing with cultures and subcultures revolving around trendy shoes like sneakers and the...

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