The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
How to do market research? You will find the answers in this article, offered to you by the market research agency IntoTheMinds. Find here episode 1 and here episode 2. We completed this series of articles in 2018 with the creation of an online market research guide that you can access free of charge on our website. For any question, request or quote for market research in Belgium, France or elsewhere, do not hesitate to contact us....
Market research : hot technological trends for future TV experience
The IBC fair in Amsterdam drives a lot of smart minds together. A lot of market research firms are present to discuss market trends and evolution. This year a debate (“Hot or not: What are the hottest new TV technologies and devices and how will they transform the TV market?“) was specifically dedicated to technological trends that are likely to change the customer experience. Voice recognition was voted the most...
One Day One Idea : use offbeat humour to sell your stuffs
The marketing idea in brief Sometimes in worthwhile to be “offbeat”, i.e. not to follow the rules (especially the marketing ones). Look for instance at the example of this store I came across while in Barcelona on Passeig de Garcia. Pitty I can’t remember its name. It was just crowdy, full of people looking for the latest gadget to buy in this modern bric-a-brac. Even if you had already everything on earth...
L’imprimerie, a new kind of customer experience
I was fortunate to meet an atypical entrepreneur, Nicolas Guthart, who started several businesses that are highly complementary and propose an innovative value proposition for brands. How a new marketing concept was born To make a 10-year story short(er), Nicolas launched with two partners a magazine dedicated to footware that ended up dealing with cultures and subcultures revolving around trendy shoes like sneakers and the...
Niche markets are sometimes larger than you expect. The case of Pedon.
Pedon is one of those brands that has a solid market share but is not known very well, even in Italy, its home country. A manufacturer of dozens of private labels product, Pedon has also its own lines of products, one of which deserves special attention. Pedon has developed a line of gluten-free products which Luca Zocca, the marketing manager, saw as a natural extension of traditional product lines. Especially interesting was the...
The financial crisis or how the ball bouncing in the stairs and why Darwin’s evolution theory will be relevant
I’m amazed to read the responses and reactions of traditional medias to the chaotic evolution of the financial markets. I’m also amazed to see politicians’ reactions to the crisis. After an incredible series of successive drops of the financial markets, traditional medias were quick to give positive interpretations when the stock market eventually went up. And then, it dropped again and politicians took over to reassure the crowds of...
Entrepreneurs and black money
Since IntoTheMinds has started giving trainings on market research at The Brussels Enterprises Agency, one remark is coming over and over again. We explain to future entrepreneurs that it’s useful to have a look at competitors’ balance sheets and analyze the figures. If you pick the right competitors (in terms of size for instance) you’ll get a good comparison basis which will allow you to judge whether the industry you want to do...
Next sessions of the market research workshop at the Brussels Enterprise Agency (BEA)
The two first workshops we gave were huge successes and were rapidly sold out. The Brussels Enterprise Agency therefore decided to schedule 4 new sessions from September onwards. This decision is really positive because it will give entrepreneurs the opportunity to be faced to the challenges posed by a good market research. Moreover we will insist on the importance of market research as far as the venture success is concerned....
IntoTheMinds will participate to the 2nd edition of the SME week
For the second year in a row IntoTheMinds will be the marketing and strategy expert of the SME (Small and Medium Enterprises) week which is organized by the Brussels Chamber of Commerce and Industry (BECI) from June, 20th until June, 24th. On this occasion we will help free of charge SMEs which have problems relating to marketing or strategy. Our intervention is completely free for those who will ask for an appointment. You can find...
Take the test … and see whether your startup will fail
We have developped an online assessment tool for the Brussels Enterprise Agency that allows startups to test the pre-requisites of success. This online assessment is free-of-charge and will allow you to test whether your business venture is at risk or not. Several solutions are proposed depending on the profiles of risk. This tool comes as a complement of the training on market study that we give regularly at the Brussels Enterprise...
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