Websummit: advantages, disadvantages, and opportunities
In this article, you’ll find our feedback on Websummit 2023 and our reasons for wanting to have a booth at Websummit 2024. Read our advice on how to get the most out of this not-to-be-missed event.
The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
How to do market research? You will find the answers in this article, offered to you by the market research agency IntoTheMinds. Find here episode 1 and here episode 2. We completed this series of articles in 2018 with the creation of an online market research guide that you can access free of charge on our website. For any question, request or quote for market research in Belgium, France or elsewhere, do not hesitate to contact...
Market research : hot technological trends for future TV experience
The IBC fair in Amsterdam drives a lot of smart minds together. A lot of market research firms are present to discuss market trends and evolution. This year a debate (“Hot or not: What are the hottest new TV technologies and devices and how will they transform the TV market?“) was specifically dedicated to technological trends that are likely to change the customer experience. Voice recognition was voted the most underrated technology and VT the most overrated...
One Day One Idea : use offbeat humour to sell your stuffs
The marketing idea in brief Sometimes in worthwhile to be “offbeat”, i.e. not to follow the rules (especially the marketing ones). Look for instance at the example of this store I came across while in Barcelona on Passeig de Garcia. Pitty I can’t remember its name. It was just crowdy, full of people looking for the latest gadget to buy in this modern bric-a-brac. Even if you had already everything on earth you’d find something to...
L’imprimerie, a new kind of customer experience
I was fortunate to meet an atypical entrepreneur, Nicolas Guthart, who started several businesses that are highly complementary and propose an innovative value proposition for brands. How a new marketing concept was born To make a 10-year story short(er), Nicolas launched with two partners a magazine dedicated to footware that ended up dealing with cultures and subcultures revolving around trendy shoes like sneakers and the like. I like this concept of culture and sub-cultures because...
Niche markets are sometimes larger than you expect. The case of Pedon.
Pedon is one of those brands that has a solid market share but is not known very well, even in Italy, its home country. A manufacturer of dozens of private labels product, Pedon has also its own lines of products, one of which deserves special attention. Pedon has developed a line of gluten-free products which Luca Zocca, the marketing manager, saw as a natural extension of traditional product lines. Especially interesting was the typology of consumers...
Entrepreneurs and black money
Since IntoTheMinds has started giving trainings on market research at The Brussels Enterprises Agency, one remark is coming over and over again. We explain to future entrepreneurs that it’s useful to have a look at competitors’ balance sheets and analyze the figures. If you pick the right competitors (in terms of size for instance) you’ll get a good comparison basis which will allow you to judge whether the industry you want to do business in is...
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