Articles filed underMarket study
Digitization: food & beverage industry companies lag far behind [Research]
By Pierre-Nicolas Schwab •
In this article, you will discover the exclusive results of Market Research on the digitalization of 625 companies in the food & beverage industry. The challenges and opportunities are immense.
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Websummit: advantages, disadvantages, and opportunities
In this article, you'll find our feedback on Websummit 2023 and our reasons for wanting to have a booth at Websummit 2024. Read our advice on how to get the most out of this not-to-be-missed event.
The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] How to do market research? You will find the answers in this article, offered to…
Market research : hot technological trends for future TV experience
By Pierre-Nicolas Schwab •
The IBC fair in Amsterdam drives a lot of smart minds together. A lot of market research firms are present to discuss market trends and evolution. This year a debate ("Hot or not: What are the hottest new TV technologies and…
One Day One Idea : use offbeat humour to sell your stuffs
By Pierre-Nicolas Schwab •
The marketing idea in brief Sometimes in worthwhile to be "offbeat", i.e. not to follow the rules (especially the marketing ones). Look for instance at the example of this store I came across while in Barcelona on Passeig de Garcia.…
L’imprimerie, a new kind of customer experience
By Pierre-Nicolas Schwab •
I was fortunate to meet an atypical entrepreneur, Nicolas Guthart, who started several businesses that are highly complementary and propose an innovative value proposition for brands. How a new marketing concept was born To make a 10-year story short(er),…
Niche markets are sometimes larger than you expect. The case of Pedon.
By Pierre-Nicolas Schwab •
Pedon is one of those brands that has a solid market share but is not known very well, even in Italy, its home country. A manufacturer of dozens of private labels product, Pedon has also its own lines of products,…
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