Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Amazon is seeking to transform the competitive landscape in logistics
May27

Amazon is seeking to transform the competitive landscape in logistics

As early as 2014, we announced that Amazon would become a competitor to traditional delivery companies such as DHL and FedEx. The last five years have proven us right. After launching its network of automatic lockers, Amazon is putting additional pressure on its suppliers by encouraging its employees to become competitors of DHL, FedEx and other UPS through its “Delivery Service Partner” program. Amazon offers a bonus of...

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Market research: the use of mobile diaries in TV audience measurement
Oct17

Market research: the use of mobile diaries in TV audience measurement

In today’s article will discuss the use of mobile diaries as a market research method. Mobile diaries are largely unknown; yet a recent research paper sheds light on the potential of this tool to complement existing quantitative market research techniques. More specifically the research focused on audience measurement in the broadcasting world. Read also: Read our white paper on market research The authors claim that :...

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Facebook alert: users are massively desinstalling the app in the US
Sep12

Facebook alert: users are massively desinstalling the app in the US

A recent market research report published by the Pew Research Center, one of the worldwide leading market research institutes, sheds light on a phenomenon that may be the biggest threat that Facebook has had to face until now. A possible consequence of the Cambridge Analytica scandal, what the report reveals is that US users are massively deleting the Facebook application from their smartphone. Even worse, those who are must...

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30 days to read privacy policies: consent fatigue will make GDPR ineffective
May24

30 days to read privacy policies: consent fatigue will make GDPR ineffective

It is said that the average American is subject to some 1500 privacy policies on a yearly basis which represent dozens of working days worth of reading. I did a little bit of research to find out where this come from and found out that the figure of 75 days worth of reading  often cited in the press is erroneous. I did the math and found 30.5 days. Find out more in this article about “consent fatigue”, the potential...

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Marketing concept : in this bar cocktails are made by robots
May04

Marketing concept : in this bar cocktails are made by robots

Las Vegas is a kind of paradise for marketers. Not only is the city hosting a lot of important shows (like the CES or the NAB) but it also hosting some crazy marketing concepts. I spotted this one, a bar called The Tipsy Robot, located at the Miracle Miles shopping mall last month. Read also: A geographic map of the best and most innovative retail concepts in Europe The principle behind this bar is simple: your cocktail won’t be...

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