Articles filed underMarket research USA
Running Market: Analysis of Exceptional Growth
By Pierre-Nicolas Schwab •
Running has become the sport of the moment. Everyone is getting into it, especially Gen Z and women. This market, once a niche one, has become highly sought after by mainstream brands as well as specialized players. In this article, we analyze this market and its evolution.
Drone Delivery: Market Status and Future Prospects
Drone deliveries are becoming increasingly widespread, but not at the same pace in all countries. We present the latest facts and analyses on the subject and explain why they could be a game-changer for the supply chain.
Valentine’s Day: Latest Statistics and Outlook for 2026
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
Diversity at the Top: Research on U.S. Executive Committees
By Pierre-Nicolas Schwab •
Diversity has become an imperative in large companies. The executive committee is a reflection of these promises of equity. In a series of articles, we reveal the situation in different countries. We start today with the United States. In this…
Marketing Mix: Duracell Optimum breaks battery market codes
By Pierre-Nicolas Schwab •
In a sector as "banal" as that of batteries, it is difficult to stand out. However, Duracell has just pulled off a real "marketing coup" with the launch of "Duracell Optimum." This is an opportunity for us to analyze the marketing mix. [gallery…
Amazon is seeking to transform the competitive landscape in logistics
By Pierre-Nicolas Schwab •
As early as 2014, we announced that Amazon would become a competitor to traditional delivery companies such as DHL and FedEx. The last five years have proven us right. After launching its network of automatic lockers, Amazon is putting additional…
Market research: the use of mobile diaries in TV audience measurement
By Pierre-Nicolas Schwab •
In today's article will discuss the use of mobile diaries as a market research method. Mobile diaries are largely unknown; yet a recent research paper sheds light on the potential of this tool to complement existing quantitative market research techniques.…
