Articles filed underMarket research france
Thierry Mugler popup store creates sensory customer experience
By Pierre-Nicolas Schwab •
Thierry Mugler opened à popup store for a very short period of time to promote his new perfume #HateToLove. This ephemeral retail space was located 14 rue de Turenne in Paris. Despite the limited space available, Mugler managed to create…
Re-Belle jams : an ethical project against food waste
Here is a very nice project we discovered at SIAL 2016 : jams made from fruits and vegatables that were removed from the shelves and that should have thrown into the bin. It can be seen as the extension of…
Sharing economy : revenues to be taxed in France
The good thing with the sharing economy is that it has empowered individuals to make money. The bad thing is that governments haven’t been able to take much advantage of those new business models. In France the sharing economy represents…
Facebook case: towards more Big Data transparency ?
By Pierre-Nicolas Schwab •
No later than Monday we were announcing the next Big Data revolution : algorithms will become more transparent in the future. We argued consumers will become increasingly aware of how sensitive their data is, eventually demanding information on how it…
Innovation in the postal sector. Episode 5 : automatic lockers
By Pierre-Nicolas Schwab •
The postal sector is one of the most innovative and adapts constantly to new or emerging consumers behaviors. Automatic lockers is one very successful example. Episode 5: automatic lockers to better match customers' needs and behaviors Contact us for our…
Innovations in the postal sector. Episode 3: new delivery options
By Pierre-Nicolas Schwab •
Here is episode 3 already of our series on innovations launched by postal operators. You can access the first episodes of the series here (episode 1) The innovation we’ll be dealing with today is driven by societal and behavioral changes.…
Innovations in the postal sector. Episode 1: 3D printing
By Pierre-Nicolas Schwab •
As announced in our post last week, time has come to give you a comprehensive view of innovations in the postal sector. Some innovative services may be known to you already (depeneding on where you live and how innovative your…
