Articles filed underMarket research france
Retail : Garconne et Cherubin offers “Pay-What-You-Want” option
By Pierre-Nicolas Schwab •
"Pay What You Want" is a concept that allows customers to gain control back over the prices they pay. This technique is rather old and academic research dating back to 2009 showed the benefits of that approach. A few concrete…
Nissan Electric Café : a popup store where you pay with energy instead of money
Nissan opened an original popup café to promote XStorage, a product made from recycled Nissan Leaf batteries that aims at storing energy for home usage. Under the hashtag #ElectrifyTheWorld Nissan tries to start the dialogue with citizens on alternative ways…
Dove opens first popup store in Paris : it’s superb
Dove opened in Paris its first ever popup store on 9 November 2016 in the Saint-Lazare neighborhood (105 rue Saint-Lazare) and the least we can say is that it was impressive. Unlike other popup stores, this one is just massive…
Thierry Mugler popup store creates sensory customer experience
By Pierre-Nicolas Schwab •
Thierry Mugler opened à popup store for a very short period of time to promote his new perfume #HateToLove. This ephemeral retail space was located 14 rue de Turenne in Paris. Despite the limited space available, Mugler managed to create…
Re-Belle jams : an ethical project against food waste
By Pierre-Nicolas Schwab •
Here is a very nice project we discovered at SIAL 2016 : jams made from fruits and vegatables that were removed from the shelves and that should have thrown into the bin. It can be seen as the extension of…
Sharing economy : revenues to be taxed in France
By Pierre-Nicolas Schwab •
The good thing with the sharing economy is that it has empowered individuals to make money. The bad thing is that governments haven’t been able to take much advantage of those new business models. In France the sharing economy represents…
Facebook case: towards more Big Data transparency ?
By Pierre-Nicolas Schwab •
No later than Monday we were announcing the next Big Data revolution : algorithms will become more transparent in the future. We argued consumers will become increasingly aware of how sensitive their data is, eventually demanding information on how it…
