Articles filed underMarket research france

Territorial marketing: better results thanks to flow data
By Pierre-Nicolas Schwab • 18 august 2025
In this article, I explain how to use flow data (cars and pedestrians) as a factual basis for a territorial marketing project.
- Data & IT
Pricing: strategies, techniques, examples [Guide 2025]
28/04/25
Pricing is the exercise of determining the right price, i.e., the one that will maximize your sales and your margin. It is a complicated exercise because a price that is too high could decrease demand, and a price that is too…
- Strategy
How much does Market Research cost in 2025?
26/02/25
This article reveals the prices of the most frequently used market research techniques. Prices have been fully updated for 2025.
- Marketing
SIAL 2024: 12 tips to organize your visit [Guide]
By Pierre-Nicolas Schwab •9 october 2024
In this Guide, I share my 12 tips for organizing your visit to SIAL 2024. They're based on nearly 20 years of experience attending the show.
- Marketing
Vivatech: tips for effective commercial prospecting
By Pierre-Nicolas Schwab •3 june 2024
In this article, I share my experience of 2 days spent at Vivatech canvassing for customers. I tried a hack that boosted my contact rate (from 10% to 50%).
- Entrepreneurship
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Diversity of the management committees of the 50 Largest French Companies
By Pierre-Nicolas Schwab •26 april 2023
In previous research on the diversity of 100 French management committees, we revealed that 97.4% of the CEOs were white. Our results also showed that France did not stand out regarding gender diversity. Today we reveal the results of an analysis of…
- Research
Can the clothing sector break the deadlock? [Research]
By Pierre-Nicolas Schwab •23 may 2022
The analysis of the statistics of the clothing sector in France allows us to understand the basic trends and anticipate the future. Under pressure from the increasingly digital Covid, the clothing sector is dominated by fast fashion giants whose model threatens the…
- Non-catégorisé