Articles filed underMarket research france

Market Research in France: The Best Data Sources
By Pierre-Nicolas Schwab • 9 february 2026
All the best data sources for your market research in France! We put over 20 years of experience at your disposal and reveal some of the best websites for your market analyses.
- Entrepreneurship
- Marketing
Pet tech: pet owners ready to spend whatever it takes
06/02/26
The Pet Tech sector — technology dedicated to companion animals — is booming. In this article, we review the market, its trends, and its latest innovations.
- Research
Longwy enamels: analysis of the reasons for the crisis and solutions
30/01/26
In this article, I analyse the reasons for the decline of the Longwy Enamel Manufactory and propose a three-step marketing plan to revive the bicentennial Lorraine brand.
- Strategy
DIY Market Study in France: Analysis and Outlook
By Pierre-Nicolas Schwab •12 january 2026
In this article, we provide a comprehensive overview of the DIY market in France. Our market research institute analyzed all the figures up to 2025 to understand the reasons for the slowdown in this sector and to offer you an overview of the 2026 trends.
- Research
Valentine’s Day: Latest Statistics and Outlook for 2026
By Pierre-Nicolas Schwab •7 january 2026
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
- Marketing
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Territorial marketing: better results thanks to flow data
By Pierre-Nicolas Schwab •18 august 2025
In this article, I explain how to use flow data (cars and pedestrians) as a factual basis for a territorial marketing project.
- Data & IT
Pricing: strategies, techniques, examples [Guide 2025]
By Pierre-Nicolas Schwab •28 april 2025
Pricing is the exercise of determining the right price, i.e., the one that will maximize your sales and your margin. It is a complicated exercise because a price that is too high could decrease demand, and a price that is too…
- Strategy