Articles filed underMarket research france
DIY Market Study in France: Analysis and Outlook
By Pierre-Nicolas Schwab •
In this article, we provide a comprehensive overview of the DIY market in France. Our market research institute analyzed all the figures up to 2025 to understand the reasons for the slowdown in this sector and to offer you an overview of the 2026 trends.
Valentine’s Day: Latest Statistics and Outlook for 2026
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
Territorial marketing: better results thanks to flow data
In this article, I explain how to use flow data (cars and pedestrians) as a factual basis for a territorial marketing project.
Pricing: strategies, techniques, examples [Guide 2025]
By Pierre-Nicolas Schwab •
Pricing is the exercise of determining the right price, i.e., the one that will maximize your sales and your margin. It is a complicated exercise because a price that is too high could decrease demand, and a price that is too…
![Illustration of our post "Pricing: strategies, techniques, examples [Guide 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/pricing.jpg)
How much does Market Research cost in 2025?
By Pierre-Nicolas Schwab •
This article reveals the prices of the most frequently used market research techniques. Prices have been fully updated for 2025.
SIAL 2024: 12 tips to organize your visit [Guide]
By Pierre-Nicolas Schwab •
In this Guide, I share my 12 tips for organizing your visit to SIAL 2024. They're based on nearly 20 years of experience attending the show.
![Illustration of our post "SIAL 2024: 12 tips to organize your visit [Guide]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/sial-2018-etude-de-marche-france-alimentation-1-1024x683.jpg)
Vivatech: tips for effective commercial prospecting
By Pierre-Nicolas Schwab •
In this article, I share my experience of 2 days spent at Vivatech canvassing for customers. I tried a hack that boosted my contact rate (from 10% to 50%).
Diversity of the management committees of the 50 Largest French Companies
Can the clothing sector break the deadlock? [Research]
Will responsible consumption resist inflation? [Analysis]
![Illustration of our post "Will responsible consumption resist inflation? [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/responsible-consumption-consommation-responsable-120x90.jpg)
Royal Canin: its pop-up store is also used to carry out Market Research
Consumption in 2022: statistics, trends, growth sectors
![Illustration of our post "Can the clothing sector break the deadlock? [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/habillement-clothes-120x90.jpg)