Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
A roll to spread chocolate : really a good idea?
Dec08

A roll to spread chocolate : really a good idea?

One at food fair SIAL 2016 featured inovations was a “choco roll”. this product had been selected for its innovative packaging. In light of the debate on the failure rate of innovations in the food sector, we paid a visit to the Israeli company that brought it on the market. The idea behind the “chocolate spread revolution” The company which presented this product at SIAL was “choco roll”. The roll...

Read More
Re-Belle jams : an ethical project against food waste
Nov09

Re-Belle jams : an ethical project against food waste

Here is a very nice project we discovered at SIAL 2016 : jams made from fruits and vegatables that were removed from the shelves and that should have thrown into the bin. It can be seen as the extension of trend that emerged in 2014 when Intermarché started selling “ugly fruits and vegetables”, i.e. fruits and vegetables that couldn’t be sold because of their aspect and lack of conformity to the standard of the...

Read More
Lilo : Grow your aromatic herbs in your kitchen with 3.0 LED technology
Nov07

Lilo : Grow your aromatic herbs in your kitchen with 3.0 LED technology

In 2014 we spotted several GIY (“Grow It Yourself”) innovations at SIAL food fair. The Grow-Your-Own-Mushrooms niche had attracted several new entrants (we discussed for instance the Gumelo case). At SIAL 2016 we saw less of those innovations and only one was worth reporting according to us : Lilo. Lilo addresses a problem we’ve all experienced : growing culinary herbs in your kitchen. If you have tried it already,...

Read More
SIAL 2016 : an augmented reality cake for birthday parties
Nov04

SIAL 2016 : an augmented reality cake for birthday parties

Who said the food sector couldn’t think out of the box when innovation ? That’s at least the impression that Marseille-based compagnie patissière gave me with their connected cake, discovered at SIAL 2016 food fair in Paris. This pastry includes a augmented reality target that can be activated with a mobile app. The innovation stems from an opportunity seized by the CEO of this 60-people company when he was presented with...

Read More
Food and drink innovation: what are the success factors?
Nov02

Food and drink innovation: what are the success factors?

020At the food fair SIAL 2016 more than 2000 innovative products were presented. In other words some 10% of the world’s yearly food innovation was concentrated in one place during one week. Amazing opportunity for a market researcher like me. Yet 50% of those products will die in the next 6 months. All the money poured in their development, marketing and distribution will be lost. What is innovation? We don’t want to...

Read More