Marketing, customer satisfaction and loyalty
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CoCasse vegetable tablets: a surprizing food innovation
Feb11

CoCasse vegetable tablets: a surprizing food innovation

It was during our active monitoring of the marketing campaign at SIAL 2018 that we discovered CoCasse, one of the candidates for the SIAL Innovation Awards, which presented a product never before seen: a vegetable concentrate in the form of a tablet. The resemblance to a chocolate bar was so striking that visitors fell for it, some thinking that the squares of vegetable concentrate could be eaten. Back in today’s article on a...

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A roll to spread chocolate : really a good idea?
Dec08

A roll to spread chocolate : really a good idea?

One at food fair SIAL 2016 featured inovations was a “choco roll”. this product had been selected for its innovative packaging. In light of the debate on the failure rate of innovations in the food sector, we paid a visit to the Israeli company that brought it on the market. The idea behind the “chocolate spread revolution” The company which presented this product at SIAL was “choco roll”. The roll...

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Re-Belle jams : an ethical project against food waste
Nov09

Re-Belle jams : an ethical project against food waste

Here is a very nice project we discovered at SIAL 2016 : jams made from fruits and vegatables that were removed from the shelves and that should have thrown into the bin. It can be seen as the extension of trend that emerged in 2014 when Intermarché started selling “ugly fruits and vegetables”, i.e. fruits and vegetables that couldn’t be sold because of their aspect and lack of conformity to the standard of the...

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Lilo : Grow your aromatic herbs in your kitchen with 3.0 LED technology
Nov07

Lilo : Grow your aromatic herbs in your kitchen with 3.0 LED technology

In 2014 we spotted several GIY (“Grow It Yourself”) innovations at SIAL food fair. The Grow-Your-Own-Mushrooms niche had attracted several new entrants (we discussed for instance the Gumelo case). At SIAL 2016 we saw less of those innovations and only one was worth reporting according to us : Lilo. Lilo addresses a problem we’ve all experienced : growing culinary herbs in your kitchen. If you have tried it already,...

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SIAL 2016 : an augmented reality cake for birthday parties
Nov04

SIAL 2016 : an augmented reality cake for birthday parties

Who said the food sector couldn’t think out of the box when innovation ? That’s at least the impression that Marseille-based compagnie patissière gave me with their connected cake, discovered at SIAL 2016 food fair in Paris. This pastry includes a augmented reality target that can be activated with a mobile app. The innovation stems from an opportunity seized by the CEO of this 60-people company when he was presented with...

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Food and drink innovation: what are the success factors?
Nov02

Food and drink innovation: what are the success factors?

020At the food fair SIAL 2016 more than 2000 innovative products were presented. In other words some 10% of the world’s yearly food innovation was concentrated in one place during one week. Amazing opportunity for a market researcher like me. Yet 50% of those products will die in the next 6 months. All the money poured in their development, marketing and distribution will be lost. What is innovation? We don’t want to...

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SIAL 2016 : first conclusions from a busy week
Oct21

SIAL 2016 : first conclusions from a busy week

Like every 2 years I spent a few days attending the world’s biggest food fair : SIAL 2016. Each and every year this fait gets bigger and 2016 was no exception. SIAL 2016 remains a primary source of information for market research on the food sector and trends detection. Here are my high-level conclusions that I’ll complement in the coming days with special in-depth articles on specific products. Let’s get organic 5...

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Food labels: keep it simple and stupid
Dec17

Food labels: keep it simple and stupid

In her weekly column in Le Figaro, French most visited online journal, Natacha Polony defended on 5 Dec 2014 the idea that food labels should not be simplified. We disagree. Read further to find out why and more importantly “how” labels should be simplified to benefit the customers’ interest. Is Mrs. Polony’s argumentation really worthwhile ? Mrs Polony was arguing that a recent law passed to simplify the labeling of meat was...

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1/3 of hospitality firms could die. So what ?
Dec10

1/3 of hospitality firms could die. So what ?

A press conference was recently organized by the union of independents to denounce the expected negative effects of the black boxes in the so-called Horeca (HOtels – REstaurant – Coffee shops) sector (in other words the sector of hospitality). As a short reminder, these black boxes are devices to be implemented in the cash register of stores to eradicate the possibility to make black money. Jean-François DONDELET, the president of the...

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Idea in brief : rejuvenate your products with a new packaging
Dec05

Idea in brief : rejuvenate your products with a new packaging

To follow up on our post dedicated to innovation in the food & drinks sector, we wanted to give you another example of how you can attract customer’s attention very simply, through a small innovation brought to your product. The idea behind this post was inspired by two very new products we spotted at SIAL 2014. On the booths of Terra Creta (Olive oil producer from Greece) and Terra Delyssa (olive oil producer from Tunisia) we...

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Food & drinks : just remix to innovate
Nov24

Food & drinks : just remix to innovate

You may remember this old post we published on innovation : innovation is a remix (you can read the post here or just watch the video below).   Well, it seems that in the food & drink business (we are just back from SIAL) some innovations are just about that : applying old recipes to a new sector. If you are European chances are high that you consume pistachios in one of those two ways : roasted (in the shell) or nature. For...

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Gumelo lets you grow your own food
Nov10

Gumelo lets you grow your own food

We met the entrepreneurial guys of Gumelo, a Portuguese startup in the food sector, at the SIAL 2014 fair in Paris. We just loved what they do and thought it would be good for them to get some exposure beyond the borders of Portugal. Grow mushrooms in your apartment As we explained in a previous article, the concept behind Gumelo is simple : wherever you live, you should be able to grow your own food. Gumelo’s concept stands for...

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SIAL 2014 : and the winner of the innovation award is …
Nov07

SIAL 2014 : and the winner of the innovation award is …

You don’t need to present a new drink or a new food product to win the first prize of innovation at SIAL. The innovation is also about everything what revolves about consumers and new ways to consumer food. We already dealt with the nomadic market trend in an earlier article and this year’s innovation prize fits perfectly into this trend. This award rewards an individual who has understood what marketers call the “customers’ pains”...

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Produce your own food : the new trend
Nov03

Produce your own food : the new trend

There is one weak signal that emerged this year at SIAL that we think may be interesting to follow : “grow your own food”. We detected at least 3 products that fall into this category and we’d like to present them to you. Don’t buy : make it on your own The concept behind the “grown your food” trend is simple. You can produce what your eat and it’s not limited to vegetables or fruits. Any basic product you find in the supermarket, any...

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Back from SIAL 2014 : pictures and impressions
Oct29

Back from SIAL 2014 : pictures and impressions

Before publishing some detailed reports on the new concepts, innovative products we saw at this year’s SIAL in Paris, we thought it may be a good idea to give you a general overview. The SIAL 2014 was just amazing, as usual : outstanding organization, the broadest range of suppliers you can find on Earth (some 6000 exhibitors), the most innovative products … just everything was there to make this show one of the most...

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SIAL : the best place to conduct market research on food & drink trends
Sep29

SIAL : the best place to conduct market research on food & drink trends

The worldwide largest food & drink fair will open next month (from Oct 19 until Oct 23rd). Some 6300 exhibitors from 103 countries (!) will attend the show and present what is thought to be the largest products range available on earth. The fair is held every 2 years and we have the pleasure to have be press-accredited for 4 years. Why is it important for us to visit the SIAL We visit the SIAL for several reasons. The first one is...

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Will Boco revamp the food-served-over-the-counter sector?
Jun03

Will Boco revamp the food-served-over-the-counter sector?

BOCO is one food-served-over-the-counter concept that is currently attracting a lot of attention in Paris. Launched by the Ferniot brothers (Simon is a business guy who has sold his latest food complement company; Vincent is a well-known journalist and TV guy), BOCO was first started in a corner street of Avenue de l’Opera in Paris. I met with Simon Ferniot on a Saturday to discuss the genesis of their business idea, their future...

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Visit to the SIAL: first impressions
Oct19

Visit to the SIAL: first impressions

Thanks to Jean-Christophe Samalens, the active founder of the well-known blog drinky.fr, I went this year to the SIAL in Paris. Thank you for this. For those of you who don’t know the SIAL, it’s the equivalent of the CEBIT in the food sector. I went there as an amateur (I can’t say I’m specialized in the food sector although I worked for clients who are). What I was primarily interested in was the discovery of...

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