Articles filed underFood

The plant-based meat market is in decline
By Pierre-Nicolas Schwab • 24 march 2025
The plant-based meat market is in a crisis in 2025. Find out why in this analysis.
- Marketing
Why HelloFresh is entering the ready meals market
24/02/25
In this article, I will explain HelloFresh's strategy for maintaining growth in Europe. The company has decided to diversify into ready meals.
- Strategy
Comfort food, a key food trend for 2025
14/10/24
In this article, I look at a major food trend 2025: comfort food. You will find statistics on the different "verticals" of this market and a psychological explanation of the fitness of this type of food.
- Marketing
Shrinkflation: 4 strategies for brands to increase their profit margins
By Pierre-Nicolas Schwab •6 february 2023
The current period of inflation has anchored a word in the minds of all customers: Shrinkflation. Our analysis shows that 4 distinct tactics are followed by brands wanting to increase their prices without losing customers (the 3rd one is incredible).…
- Strategy
Replacing animal proteins: a real trend or a marketing bubble?
By Pierre-Nicolas Schwab •1 december 2022
Replacing animal protein with plant-based equivalents in the diet was THE hot trend of 2022 in the food industry. We discussed plant-based meat in this article, but the dislike for animal protein was also evident elsewhere. Fish substitutes are also…
- Innovation
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The food industry: less innovation, more streamlining
By Pierre-Nicolas Schwab •8 november 2022
The energy crisis and the inflation of raw materials are upsetting the food industry. Manufacturers are forced to review their strategies and streamline their offers. In supermarkets, 80% of the shelves have lost references, which rises to 89% in e-commerce.…
- Strategy
DIONE: What does a good internationalization strategy look like?
By Pierre-Nicolas Schwab •4 november 2022
During our coverage of SIAL, we met several entrepreneurs who are redoubling their ingenuity in their internationalization strategy. Lithuanian ice cream producer DIONE is a shining example! First, the family-owned company developed largely on its territory before embarking on an inspiring international expansion.…
- Strategy