Articles filed underBanking
Marketing strategy: should banks charge customers more?
By Pierre-Nicolas Schwab •
The boss of the National Bank of Belgium suggested that banks change their tariffs and charge customers for services like cash withdrawal, payments made by bank cards, yearly fees charged to have a bank account, … Is it a good…
The Delta Lloyd recipe to acquire new customers
Some customers segments are more difficult to reach than others. Independent workers are certainly one of them. They go by the “time is money” principle and usually try to make their days as productive as possible. As a consequence little…
Unicredit explicitly warns investors about national currencies reintroduction scenario
Very few people have noticed it but readers of this blog will be aware of an event that recently took place in Italy, when Unicredit launched a capital increase on the market. The bank edited a 300-page leaflet which sums…
Sabine Laruelle, Belgian ministry of SMEs, on the importance of entrepreneurship
By Pierre-Nicolas Schwab •
I was listening on Dec. 13th to an interview of Sabine Laruelle, the Belgian Ministry in charge of SMEs, on a local Belgian radio (Twizz). In a crisis context like the one we are currently going through, it is perfectly…
How to announce a bad news: the example of ING
By Pierre-Nicolas Schwab •
Today’s post is far away from marketing but was triggered by a communication issue, which remains a central topic is modern marketing. ING announced within 30 days that it would reduce interest rates on both its current account and its…
Dexia: you’re not alone
By Pierre-Nicolas Schwab •
Everyone has heard about Dexia's problems. The French Belgian bank was eventually nationalized last week and it seems that customers had withdrawn an amazing 1b Euros since early September when they starting loosing confidence in the bank. Coincidently the bank…
Crédit Agricole: why I don’t understand their communication on Facebook
By Pierre-Nicolas Schwab •
After I published my post on Crédit Agricole, I got several comments (one of them from the Crédit Agricole itself) which call for a more detailed argumentation. Here are the main points of concerns I was dealing with in my…
