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Media convergence : 2-day workshop in Mainz (Germany)

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I had the pleasure to be invited by the University of Mainz (Germany) to give a talk on the use of recommender systems in the broadcasting industry.
The 2-day conference started on 16 October at the Chancellery of Rheinland-Pfalz in Mainz, and continued on 17 October at the ZDF headquarters.

The conference was entitled “Better stream or watch TV” and was composed of 4 sessions :

  1. how does the market change ?
  2. how does the usage change ?
  3. how do offers change ?
  4. what is the role of public service broadcasters in the current media landscape ?

I presented during session 2, together with Prof. Helberger (University of Amsterdam) and Robert Amlung (in charge of digital activities at ZDF).
I insisted on the importance of Big Data and recommendation systems to better satisfy users’ expectations and naturally touched also the question of filter bubbles. After discussing their very existence, I proposed the concept of “respectful recommendation algorithms” and explained how one could ambition to embed public service values in a recommender system through the combination of different form of recommendations : some very personalized, some not personalized at all.

If you want to see my presentation, you can either browse the Prezi below or watch the video.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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