I had the pleasure to be invited by the University of Mainz (Germany) to give a talk on the use of recommender systems in the broadcasting industry.
The 2-day conference started on 16 October at the Chancellery of Rheinland-Pfalz in Mainz, and continued on 17 October at the ZDF headquarters.
The conference was entitled “Better stream or watch TV” and was composed of 4 sessions :
- how does the market change ?
- how does the usage change ?
- how do offers change ?
- what is the role of public service broadcasters in the current media landscape ?
I presented during session 2, together with Prof. Helberger (University of Amsterdam) and Robert Amlung (in charge of digital activities at ZDF).
I insisted on the importance of Big Data and recommendation systems to better satisfy users’ expectations and naturally touched also the question of filter bubbles. After discussing their very existence, I proposed the concept of “respectful recommendation algorithms” and explained how one could ambition to embed public service values in a recommender system through the combination of different form of recommendations : some very personalized, some not personalized at all.
If you want to see my presentation, you can either browse the Prezi below or watch the video.Tags: algorithmic governance, media