Articles filed under Customer loyalty
American Airlines got rid of its most loyal customer
By Pierre-Nicolas Schwab •
The story of Steven Rothstein, American Airlines' most loyal and hated customer, is a textbook case. In the article below, I analyze the reasons behind a financial disaster that cost the airline $23m. It's also a plea to use the right metrics to measure customer loyalty.
Most CRM strategies are obsolete. Yours too?
The functionality of CRM software determines CRM strategies. In this article, I explain why many companies are following strategies that have become obsolete.
Net Promoter Score (NPS): a reliable measure of customer satisfaction?
The Net Promoter Score (NPS) is universally used to measure customer satisfaction. However, it was created for another purpose. Find out in this article whether the NPS is dependable and its limitations.
Customer-centric approach: definition and 3 strategic axes
By Pierre-Nicolas Schwab •
Lead scoring: its 4 benefits on sales performance
By Pierre-Nicolas Schwab •
Account-based marketing: 3 advantages and 3 strategies to adopt
By Pierre-Nicolas Schwab •
Marketing automation: definition, advantages, and platforms [Guide 2023]
By Pierre-Nicolas Schwab •
![Illustration of our post "Marketing automation: definition, advantages, and platforms [Guide 2023]"](https://www.intotheminds.com/blog/app/uploads/marketing-automation-1024x722.jpg)
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Netflix Preview Club: a private panel for Netflix market research
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Trigger marketing: definition, advantages and strategy [Guide 2023]
![Illustration of our post "Trigger marketing: definition, advantages and strategy [Guide 2023]"](https://www.intotheminds.com/blog/app/uploads/trigger-marketing-120x90.jpg)
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Customer satisfaction: issues and challenges in the post-covid era
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Customer Loyalty: how Nespresso takes advantage of this with a single click
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France’s best craftsman does everything to ensure customer satisfaction [video]
![Illustration of our post "France’s best craftsman does everything to ensure customer satisfaction [video]"](https://www.intotheminds.com/blog/app/uploads/philipe-rheau-meilleur-ouvrier-france_TN-120x90.jpg)
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