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IntoTheMinds consulting blog
Advice in Data & IT

GDPR compliance: are your algorithms ethical?

On your journey to GDPR compliance (General Data Protection Regulation) you will certainly need some help and some guidance to do the right things avoid being fined.
We all agree, among specialists, that GDPR implementation may be delayed to let companies adapt. Recent market research discussed at CPDP conference revealed indeed that only 4% of companies were currently getting ready for GDPR.
This being said, don’t expect getting a long period of grace. You better start now taking the necessary steps towards GDPR compliance. This will require changes of different natures :

  • adapting your oganisation
  • adapting your IT infrastructure
  • adapting your processes

A tool was developped by the Utrecht Data School that may help you do a first check : The Data Ethics Decision Aid (DEDA). It’s not really a 100% GDPR-oriented tool; it’s rather an algorithmic ethics-oriented tool which covers many aspects relevant to GDPR.
The DEDA comprises 30 questions divided into 11 categories :

  1. algorithms
  2. data sources
  3. anonymisation
  4. visualisation
  5. access to data
  6. open access and reuse of data
  7. responsibilities
  8. transparency
  9. privacy
  10. biases
  11. informed consent

the DEDA is currently only available in Dutch from Utrecht Data School’s website.
Note that the University of Utrecht proposes workshop to companies to guide them through the use of this useful canvas and that those workshops can be given in English.

Image : Shutterstock


Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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