Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Belgian railways CEO attacks bad results of satisfaction survey
By Pierre-Nicolas Schwab •
Trains’ punctuality is a strong indicator of customer (dis)satisfaction whatever the country. In countries where trains are still operated by public organizations (France, Germany, Belgium, …) operational objectives are usually set by the State to guarantee that efforts are put…
Free open innovation event in Brussels
By Pierre-Nicolas Schwab •
it’s my pleasure to announce that a free open innovation event will be organized next week in Brussels. The presentation will be held on 11 Feb at ICAB (New Technology incubator) where the offices of IntoTheMinds are located (rue des…
Vuitton creates once again attractive store windows
By Pierre-Nicolas Schwab •
Louis Vuitton is an example for all retailers in terms of store windows design. You may remember what we called the most beautiful store windows in the world, displaying golden dinosaurs on the Champs-Elysees. The LVMH teams work not only…
How will advertising look like in the future ?
By Pierre-Nicolas Schwab •
A film producer came to my office the other day and wanted to interview me on the evolution of advertising. At first sight it seemed pretty odd to interview a marketer to get insight about advertising, but drew eventually some…
iDTGVMax: What is the hidden agenda of the French railways?
By Pierre-Nicolas Schwab •
The French railways company (SNCF : Société Nationale des Chemins de Fer) made the news this week when it announced the launch for an unlimited offer with its iDTGV. For 59.99€ per month, travelers would be allowed to take online…
How to get back in touch with dissatisfied mobile app users
By Pierre-Nicolas Schwab •
In the last 10 years we have been in touch with many companies conducting satisfaction surveys. One thing surprised us. In many cases, these results were used for reporting purposes to the management but were not used to actually improve…
Sharing Economy : a new form of exploitation ?
By Pierre-Nicolas Schwab •
I got a call last week from the TV : they wanted to know more about the sharing economy for a forthcoming broadcast and discuss in particular what it could change in our Society. After 1 hour of discussion I…
Data Mining : a concrete example for SME’s
By Pierre-Nicolas Schwab •
In 2015 one of the topics we would like to discuss more often on this blog is data mining. You have all heard about Big Data, data mining, business intelligence ; but what those terms really cover remains mysterious for…
Sony launches underwater ‘Xperia Aquatech’ pop-up store in Dubai
By Pierre-Nicolas Schwab •
Japanese brand Sony innovates again by opening its Aquatech Store Xperia. The futuristic aquatic concept store is located four meters under the sea, in the The World Islands off the coast of Dubai. The pop-up store launched on December 3, 2014. Its…
Innovation & Design Thinking: 3 secrets to generate better ideas
By Pierre-Nicolas Schwab •
You know I’m a big fan of design thinking. I’ve carried out many sessions and ideas have popped up that I’m sure, would never have come to mind with Design Thinking. As you know Design Thinking is a real methodology…
Merchandising effect around Charlie Hebdo threatens brands
By Pierre-Nicolas Schwab •
The wave of emotion following the attacks of Paris led to a very strange marketing phenomenon : people tried to sell stuffs related to Charlie Hebdo popped up online and offline to profit from the worldwide press coverage the event…
Where is this crazy Society going to?
By Pierre-Nicolas Schwab •
I started 2015 with a blog post about Love. Only 48 hours after that blog was published the attacks in Paris began. I must admit I felt so desperate when it all started on Jan, 7th that I just had…
Food labels: keep it simple and stupid
By Pierre-Nicolas Schwab •
In her weekly column in Le Figaro, French most visited online journal, Natacha Polony defended on 5 Dec 2014 the idea that food labels should not be simplified. We disagree. Read further to find out why and more importantly “how”…
Must-read : interview of a customer satisfaction champion
By Pierre-Nicolas Schwab •
We are publishing today a very special post. You’ll find below the interview of someone I consider to be a customer service hero, a champion of customer satisfaction. Frédéric Klotz had worked for RueDuCommerce (one of the most renown e-commerce…
Competition forces traditional taxis to change : finally !
By Pierre-Nicolas Schwab •
The traditional press is full of articles regarding the legal procedures against Uber in Europe. In this judiciary fight, traditional taxis and VTC (Vehicule de Tourisme avec Chauffeur) have joined forces to fight Uber’s aggressive strategy to enter the market…
1/3 of hospitality firms could die. So what ?
By Pierre-Nicolas Schwab •
A press conference was recently organized by the union of independents to denounce the expected negative effects of the black boxes in the so-called Horeca (HOtels – REstaurant – Coffee shops) sector (in other words the sector of hospitality). As…
Idea in brief : rejuvenate your products with a new packaging
By Pierre-Nicolas Schwab •
To follow up on our post dedicated to innovation in the food & drinks sector, we wanted to give you another example of how you can attract customer’s attention very simply, through a small innovation brought to your product. The…
Headphone Manufacturer Sennheiser Open Experiential Pop Up for the Holiday Season
By Pierre-Nicolas Schwab •
On October 22, German audio maker Sennheiser opened two temporary concept stores. They each represent a combination of acoustic and visual elements, decorated with grey sound panels that cover the walls and serve as both sound-reducers and aesthetic elements. Andreas…
Complaint management: an example you should NOT follow
By Pierre-Nicolas Schwab •
As you may know our agency is working a lot on complaint handling and complaint management practices. Handling complaints well proves to be very rewarding in terms of customer satisfaction and loyalty. Make sure you listen to the podcast we…
Food & drinks : just remix to innovate
By Pierre-Nicolas Schwab •
You may remember this old post we published on innovation : innovation is a remix. Well, it seems that in the food & drink business (we are just back from SIAL) some innovations are just about that : applying old…
My three recipes to increase creativity
By Pierre-Nicolas Schwab •
After 11 months of an uninterrupted race to secure new contracts, increase our market share and deliver market research, new ideas and concepts to our customers, the time had come to go on vacation and prepare for the next 11…
Internet: no privacy, freedom lost
By Pierre-Nicolas Schwab •
To start the week I wanted to follow up on my latest post dedicated to the Google Glasses and their use in a business environments. I finished this post by saying that all the information on us was being aggregated,…
Google Glass used by SNCF to enhance customer satisfaction
By Pierre-Nicolas Schwab •
This article is primarily about the use of Google Glass to enhance the customer experience. But let me first start by dealing with the iWatch (sorry … it’s the Apple Watch). The long awaited Apple watch got finally revealed on…
The North Face pop-up challenge : Never stop exploring !
By Pierre-Nicolas Schwab •
Shock ? Fear ? Exceed limits ! Fight for what you want. "Never stop exploring!"--- this is the heart of the message from The North Face and South Korean agency Innored, a philosophy that they are conveying to consumers who are…
