Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
How to transform a negative moment in a positive customer experience
By Pierre-Nicolas Schwab •
Today we wanted to finish the week on a positive and joyful note. Today’s post is inspired by KLM, the Dutch airline. There are many frustrating experiences that can happen when you travel by plane, and insatisfaction can arise for…
Quality improvement through reengineering of business processes
By Pierre-Nicolas Schwab •
We are currently conducting a big assignment for a BEL20 company to improve financial provisions processes and increase operations quality. This assignment encompasses the description of AS-IS processes across several divisions, reengineering them into something “lean” and improving the quality…
Suit Supply has found a nice way to measure customer satisfaction
By Pierre-Nicolas Schwab •
Customer Satisfaction surveys have been popular for decades; Yet the response rate to online surveys is very low if there is no reward. One of the major problem is the time required to answer the survey. People don’t have time.…
SIAL : the best place to conduct market research on food & drink trends
By Pierre-Nicolas Schwab •
The worldwide largest food & drink fair will open next month (from Oct 19 until Oct 23rd). Some 6300 exhibitors from 103 countries (!) will attend the show and present what is thought to be the largest products range available…
Sarenza opens her Coffee Pop-up Shop … “with love”
By Pierre-Nicolas Schwab •
From September 19-th through the 21-st , the Sarenza style team will be situated in an ephemeral coffee-boutique in the third arrondissement of Paris to introduce its first collection. This cool first line is produced by Sarenza “with love,” and offers…
How 5-star hotels enhance the customer experience
By Pierre-Nicolas Schwab •
Customers of 5-star hotels are more and more demanding and hard to satisfy. Top-tier hotels have to undergo costly renovations (in Paris alone several palaces like the Ritz and the Lutetia have closed for long periods of time to enable…
New pop-up stores project : weekly update #2
By Pierre-Nicolas Schwab •
As we announced last week we are finalizing an online initiative to store and maintain accurate and up-to-date information about the best pop-up stores worldwide. This initiative is a kind of POC (Proof Of Concept) to test our ideas to…
RFID technology used by Nespresso to enhance customer experience
By Pierre-Nicolas Schwab •
RFID technology has been around for some years now but its applications in B2C remained pretty scarce. In the B2B context it’s a little bit more popular although in most business contexts it’s still in its infancy or at the…
Delvaux and Dandoy associated in a co-branding initiative
By Pierre-Nicolas Schwab •
Let’s finish the week with a brilliant idea of co-branding launched by our beloved brand Dandoy in partnership with Delvaux. For those who don’t live in Belgium Dandoy is a century-old company manufacturing high-quality biscuits, and Delvaux a renown leather…
Online gambling : how has the market evolved since the opening of the market to competition?
By Pierre-Nicolas Schwab •
On May, 13th 2010 the law was passed to open the market of online gambling to competition. Two years after, how does the market look like? Prior to that date online gambling was forbidden in France and gamblers using Gilbratar-…
Where are we heading to with our consumption Society?
By Pierre-Nicolas Schwab •
I started re-reading Jean Baudrillard’ “La Société de Consommation” the other day, an essay that was written in 1970 and that contributed to Baudrillard’s fame. More than 40 years after its publication this brilliant essay remains accurate and descriptive of…
Mistakes to avoid when measuring in-store satisfaction of customers
By Pierre-Nicolas Schwab •
Measuring the satisfaction of customers in a point of sales has always been a challenge for retailers. Paper-and-pencil initiatives are usually launched to measure at a given moment, but until recently nothing was available to measure customer satisfaction continuously. Fortunately…
Pop-up stores: what do they reveal about the future of retail
By Pierre-Nicolas Schwab •
I’ve received several interview requests during the summer to discuss the future of retail. In today’s article I want to share with you my thoughts about pop-up stores, a (relatively) new forms of retail that reflects changes in our world…
Is there still a future for rural areas, villages and smaller towns ?
By Pierre-Nicolas Schwab •
“Do you have jobs in your country ?”. This is the question asked by a 40-year old man I met in a bar in Italy. The question itself didn’t surprise me. What surprised me is that it was the first…
Marketing strategy : how Tic Tac uses downsizing to make you buy
By Pierre-Nicolas Schwab •
Tic Tac is a brand of the Italian group Ferrero that has a been on the market for more than 40 years. Literally everyone knows the little transparent box containing a few dozens of hard mints. In its country of…
Belfius : 95% of satisfied customers. A customer satisfaction survey that failed?
By Pierre-Nicolas Schwab •
Belfius prides of targeting 95% of satisfied customers. This score is actually so high that it becomes suspicious. In today’s article we’ll investigate the three mistakes Belfius may make that would lead to misinterpreting the results. Get in touch with…
Differentiation: A bookstore paints a dictionary’s page on its facade
By Pierre-Nicolas Schwab •
Getting future customers’ attention is difficult. Consumers are subject to thousands of auditory, visual and olfactory cues every day. Retailers must be very creative to differentiate themselves. A book store in Brussels has found an interesting way to be different,…
The blog enters the summer schedule
By Pierre-Nicolas Schwab •
Dear Readers, First of all we’d like to thank you for reading this blog. We have been very pleased to observe an increase in the audience of the blog. Visitors spend more time on the blog and read more articles,…
La Minute Retail : the future of retail and the impact of digital technologies
By Pierre-Nicolas Schwab •
When you manage a blog about marketing you necessarily have to cover many different areas of interest. Retail is one of them. And what do you do to get new ideas, insights and keep up with the latest news in…
Customer satisfaction: BMW enables tracking of your order
By Pierre-Nicolas Schwab •
A few days ago we were dealing with digital innovation in Brussels’ BMW Flagship store. BMW inspired us once again with an IT innovation proposed to customers ordering a new car. Ordering a car can be an amazing and joyful…
Augmented Reality used at BMW flagship store. Guess for what …
By Pierre-Nicolas Schwab •
BMW has opened a while ago a flagship store in Brussels which welcomes some top-notch models as well as temporary exhibitions. Currently it hosts an exhibition dedicated to the i8 electric car on the first floor. On the second floor some…
Impossible to manage an HORECA profitably in Belgium ? Not true!
By Pierre-Nicolas Schwab •
In a recent interview Diane Delen, president of the FedCaf (Federation of Coffee Shops and bars), complained about tax rates, monitored cash registers mandatory as from January 2015, too high employer’s contributions. Il all makes it impossible for an entrepreneur…
Uber banned, AirBNB in troubles. What’s the future of the sharing economy?
By Pierre-Nicolas Schwab •
It seems that lobbies are wining some battles against newcomers in mature industries : UberPOP was banned from several countries or cities in the last months (Belgium, France, Italy, Germany) and we were wondering in a previous post whether AirBNB…
Greatest 3D printing quality on earth? Interview of TwinKind’s founder
By Pierre-Nicolas Schwab •
We litteraly fell in love with TwinKind, a 3D printing startup located in Berlin that we visited in April. After the teasers of last week, here comes the time to go more in depth with an interview of Timo Schaedel,…
