Levi’s RED Pop-Up Shop in the Meatpacking District of New York

In honor of New York’s Fashion Week, Levi is introducing its RED collection and opening a single pop-up store in the Meatpacking District of New York.

This shop possesses the flavor and the harmony of a print magazine by emphasizing the simplicity in its clothing line. Its aesthetic is characterized by curves, accented with metallic branches trapped in tree trunks that display the brand’s products.

These branches emphasize the natural world and Levi’s products: made of organic matters, cotton, and hemp, this brand suggests comfort, freedom, and relaxation.

These creations were exposed in February, 2014 in 58-60, 9th Avenue in New York.

Credits : pictures included with the authorization of http://retaildesignblog.net/

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By Pierre-Nicolas Schwab Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)