Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Facebook new patent for credit rating through social networks
By Pierre-Nicolas Schwab •
Have you heard about Facebook’s new patent to evaluate your credit rating based on your social network ? Everyone refers to it but despite all my efforts I’ve been unable to find a new such patent application filled in by Facebook…
Probably the best business card ever created
By Pierre-Nicolas Schwab •
Have you ever realized that business cards are too seldom used to leave an impression on your prospects ? I just found out what is probably the most amazing business card ever conceived. Read further if you want to know…
Not sure SnapChat will become a profitable business
By Pierre-Nicolas Schwab •
71% of snapchat users are under 25. In a world where businesses try to attract and touch youngsters, this is a very unique selling proposition. Despite a market capitalization of 16 to 19b$ doubts still exist about the business model…
How to drive Generations Y and Z back to traditional media
By Pierre-Nicolas Schwab •
Traditional medias have a huge problem to get in touch with the Y and Z generations, which both have their own media consumption habits. A recent initiative launched by Egmont, a UK-based press house focusing on children, brings a possible…
Shared Economy: the three radical changes of the last 30 years
By Pierre-Nicolas Schwab •
The Shared Economy is one hot topic that all medias are covering massively those days. I recently got interviewed by a Belgian magazine for a special issue on the subject. On that occasion I gave them with my view on…
Ryanair: the best complaint letter ever sent + tips to get compensated
By Pierre-Nicolas Schwab •
Complaints are important for companies aiming at improving customer satisfaction and loyalty. Yet, most companies don’t answer complaints (50-60% according to the interview of Prof. Davidow you can listen below), which is a very frustrating experience for complainants. This is…
Market research talent wanted : join our team !
By Pierre-Nicolas Schwab •
IntoTheMinds is a market research company based in Brussels. We conduct market research in various industries and countries. We also perform profitability analysis that we combine with our marketing skills to make clear strategic recommendations. Most of our customers are…
Big Data : Belgian website Realo displays social profile of neighborhood
By Pierre-Nicolas Schwab •
The news made a big buzz on 17 June in Belgium. Big Data based website Realo.com unleashed sudden polemic after months of existence (see for instance this article in French). Their mapping of real estate properties displayed not only properties…
Service quality and satisfaction : when will real-estate agents change ?
By Pierre-Nicolas Schwab •
Whether you are looking for a property to buy, sell or rent, chances are high that you have dealt with real estate agents. In Belgium real estate agents have a bad reputation and as we showed in a previous research,…
Retail: 4 mistakes that will make your customers leave your store
By Pierre-Nicolas Schwab •
In those days of showrooming (browsing shoppers) it has never been so important to ensure your customer is satisfied and stays in the stores. Those 4 mistakes will certainly make your customers leave your store right away. Make sure you…
Big Data: TAM Airlines creates unique customer experience
By Pierre-Nicolas Schwab •
Let’s stick with our new habit of having a shorter Friday post. Thanks to our good friends at Creapills, we learned about the initiative of TAM Airlines leveraging Big Data and Data Analytics to increase passengers’ satisfaction. TAM Airlines used…
Explore evolving trends with Google Ngram
By Pierre-Nicolas Schwab •
I was attending a Big Data and BI conference last week in Paris; one of the presenters, Tom McDonnell of Monterosa, presented an amazing graph. It showed the usage of the word “interactive” in books published between 1900 and 2000.…
87% customer loyalty : the magic recipe to make billions
By Pierre-Nicolas Schwab •
In the last years, I've been very cautious in explaining to our clients how to increase customer loyalty. When I was giving conferences 10 years ago the equation was still "easy" to solve: more customer satisfaction led to increased loyalty.…
How to train thousands of employees on customer satisfaction with a serious game
By Pierre-Nicolas Schwab •
How to inform and train all your employees on the importance of customer satisfaction ? This is very complex when you have hundreds of employees, even more when they are not in direct contact with the customer. This challenge was…
HNGRY : visionary entrepreneur launches new retail concept in Antwerp
By Pierre-Nicolas Schwab •
Sometimes you don’t need to go very far to meet some inspiring people. In the past I used to go abroad to meet visionary entrepreneurs (like Enric Ruiz Geli in Barcelona or Jean-Luc Colonna d’Istria in Paris); this time I…
Will Facebook become your entry door to the Internet?
By Pierre-Nicolas Schwab •
Facebook strategy is crystal clear. Facebook wants to become the only website you'll be using to enter and navigate the Internet. Never before has the message been so clear: everything must go onto Facebook and all other websites should become…
Innovation: Is the Lily Camera really a game changer in the drone landscape?
By Pierre-Nicolas Schwab •
In the many industries that drive innovation, drones seem to attract a lot of attention. Their versatility and adaptability made them great devices in many industries to boost innovation. Just have a look at Amazon's example below. or this other…
DHL, Amazon and Audi partner to revolution the supply chain
By Pierre-Nicolas Schwab •
If you are in e-commerce, you know that delivery is a crucial part of the customer experience. If you want your clients to be satisfied and to repurchase from your site, you’ll have to make sure the delivery runs flawless.…
TUZZit : 8 great online tools for your startup
By Pierre-Nicolas Schwab •
Many would-be entrepreneurs we meet strive to either look for or even make up the visual and creative collaborative tools that will ease their team thinking process. This difficulty further increases when those teams are decentralized. Business model canvas, 5…
The fishbowl helps increase satisfaction and loyalty in restaurants
By Pierre-Nicolas Schwab •
Most upscale restaurants are by now equipped with a "fishbowl", reserved for VIP and the best clients of the restaurants. Have you ever heard about this ? If not, read further ... A marketing tool to increase satisfaction and loyalty…
Co-branding: this partnership doesn’t make sense
By Pierre-Nicolas Schwab •
It seems that marketers are sometimes very creative to promote the most unusual and irrealistic associations between two products or brands. Today's example shows that creativity has no limit: not only is the cobranding initiative pretty "odd", but the promotion…
Quantitative market research firms threatened by a paradigm shift
By Pierre-Nicolas Schwab •
Well established players in quantitative market research are entering some troubled times. Their business model is being shaken by a paradigm shift operated by Big Data companies. Read further to discover two amazing examples of how big data and data…
Data Mining: does your insurance spy you on Facebook?
By Pierre-Nicolas Schwab •
Have you ever thought that what you post on Facebook may have a direct financial impact on the price you pay for products and services? You may want to read further if you want to find out why. We just…
I tried UberPop: a great customer experience
By Pierre-Nicolas Schwab •
I have written a lot on Uber (some positive but also some more negative things) but never took the time to try. I eventually did and it was great. On the day of the public services strike in Belgium, I…
