Product display: Hublot innovates once again
Hublot is really an innovation champion and it translates not only in the products but also in the way they are displayed. We already reported on in-store techniques that they use (see video) below. This time their store of Place Vendome got also a display innovation that was visible from the outside. Have a look below … Hublot store window in November in Paris from Into The Minds on...
An ice way to promote its products and store
First of all my thanks to David Katz for sending me the pictures he took at last week’s ice Sculpture fair in Yorkville, downtown Toronto, Canada (more details here). Such fairs exist in many countries (at least countries with temperatures allowing such events) and it turns usually into an Art contest. It is therefore pretty unusual (at least for me) to see a store promoting its products by presenting a dedicated ice sculpture...
Hublot makes use of latest technology to promote its products
Hublot is the watch brand created by marketing genius Jean-Claude Biver. I stepped in the store of an authorized dealer the other day to witness how products were promoted in-store. I remained amazed by one display in particular which triggered all senses. I’ve no idea how it works but it’s just amazing to see how this product was literally put into light and its mysticism enhanced. My take: I’m speechless. Untitled from Into...
Customized Customer Experience
I recently was made aware by Peter Chong of an exceptional detail on a non less exceptional watch. Greubel Forsey has been renowned for inventing and manufacturing the most incredible double and quadruple tourbillons. Well actually nobody needs such a complications, but let’s face it. It’s beautiful and spectacular. What is less known however (thanks Pieter for the info) is that there is a “secret” text...
The example of a well-managed customer experience by Blancpain
When Jean-Claude Biver took over Blancpain to revamp it, one of the first things he did was to launch the 6 masterpieces, a range of 6 watches (from the most simple to the most complicated) housed in the same case. One of those watches was the moonphase, which combines an annual calendar with the display of the phase of the moon. This is a pretty classical complication which still exists (in a larger case) today in the Blancpain...
What is the marketing positionning of Blancpain (Swatch group)
Blancpain is a famous watch brand owned by the Swatch group which, in my opinion, deserves attention for several reasons. Blancpain is first of all a brand with history; not only an historical tradition of watchmaking that goes back to the 18th century, but also a more recent entrepreneurial history when the brand was revamped by the great Jean-Claude Biver. Blancpain is today the result of a subtle positioning on its 280-year history...
Lange und Söhne very private customer experience
Brands go sometimes very far to keep customers and make sure they remain loyal. This is true in any industry but even more in the luxury business where loyalty even more impacts profitability than on other businesses. Here’s an example of an incredible customer experience provided by Lange und Söhne, a top-tier watch brand part of the Richemont group. Lange organized the “Lange Connoisseur Akademie” in Singapore...
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