INTERVIEW OF Mark van Iterson on HEINEKEN POP-UP CITY LOUNGE
BestPopUpStores : can you present us your company ? Mark van Iterson : Heineken is the world’s 3rd largest brewer, with the iconic Heineken brand as flagship. The Heineken brand is available in almost all countries of the world, and sets itself apart through its progressive attitude. Innovation and design are at the heart of the brand’s DNA. Always aiming to enhance the beer experience of Heineken consumers. BestPopUpStores : What are the reasons behind launching this pop-up store? What...
Spirit of Nordic legends : Valhalla Vodka Bar at Skylounge
Valhalla Vodka Bar, which opened on November 25, is a stunning rooftop bar atop the DoubleTree Hilton in Tower Hill that offers guests and locals 360-degree views and fresh air from two terraces. Inspired by viking culture and Scandinavia’s hunter lifestyle, customers can enjoy marinated meats and hunks of artisan bread and cheeses sourced from Scandinavia. Guests are invited to drink from mugs of mulled wine, hot apple cider, and seasonal crafted cocktails inspired by traditional Viking...
Mini Market HAY & WRONG FOR HAY – pop-up at Selfridges
The HAY Mini Market is launching a pop-up store at Selfridges during the 2014 London Design Festival. Inspired by the aesthetics and design of a supermarket, the market’s products are stacked on clean metal shelves and include glassware, stationery, decoratives, textiles, and more. The Danish design market HAY was founded in 2012 and is characterized by its simply-designed, functional products. In association with London-based designer Sebastian Wrong, this collection has an experimental, diversified feel. How do you experience the blickfang,...
