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INTERVIEW OF Mark van Iterson on HEINEKEN POP-UP CITY LOUNGE
Mar16

INTERVIEW OF Mark van Iterson on HEINEKEN POP-UP CITY LOUNGE

BestPopUpStores : can you present us your company ? Mark van Iterson : Heineken is the world’s 3rd largest brewer, with the iconic Heineken brand as flagship. The Heineken brand is available in almost all countries of the world, and sets itself apart through its progressive attitude. Innovation and design are at the heart of the brand’s DNA. Always aiming to enhance the beer experience of Heineken consumers. BestPopUpStores : What are the reasons behind launching this pop-up store? What...

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