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Video Podcast: advantages and disadvantages of Riverside.fm [test]
Dec11

Video Podcast: advantages and disadvantages of Riverside.fm [test]

At last, I’ve taken the plunge. I have just made a video podcast with Riverside.fm, a new solution that was launched this year by 2 young Dutch people. So, I left out Cast (audio podcasts) in favour of Riverside.fm and in this blog post I wanted to tell you about my experience in the field after several “blank” tests and a recording with the CEO of Mendi.io. But why a video podcast? After having produced about fifty...

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How to turn a podcast into a business
May08

How to turn a podcast into a business

Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets of longevity and success. Not only has he never missed a single deadline for his publications, but he has also managed to turn them into a business. In this article that I dedicate to him, I would like to highlight 2...

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Podcast: impact on SEO and traffic. Feedback after 3 months
Feb19

Podcast: impact on SEO and traffic. Feedback after 3 months

Ten episodes of my podcast are in the box. What are the lessons I have learned from them? In particular, what was the impact of the podcasts on my SEO? I started podcasting as a complement to my SEO strategy. After three months and 15 episodes recorded (they are all broadcast), I draw the first conclusions. Audience, difficulties, I talk about everything without taboos, and I will read to you exclusively the evolution of the figures...

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[Podcast] From a student project to 25 employees: the story of Havr
Feb10

[Podcast] From a student project to 25 employees: the story of Havr

In this new podcast, I had the pleasure to talk with Simon Laurent, the co-founder of Havr, a company that markets a connected lock (Brightlock) that can be activated by a light beam (nothing like Star Wars, this is LiFi technology). I discovered this company through the Challenges 2019 ranking because it was looking for funds to accelerate its development. The entrepreneurial story is interesting in more ways than one and deserves to...

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[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case
Dec02

[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case

For the launch of our podcast on marketing and entrepreneurship, we received Karim Debbah, Media Manager of the Belgian Advertisers’ Union (UBA), the organisation that defends the interests of 1045 brands in Belgium. This podcast (currently in French), centred around the Bicky Burger case, also allowed us to address the issue of provocation in advertising. From the Benetton ads created by Olivero Toscani to the Bicky Burger...

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