Articles filed underPodcast
How to turn a podcast into a business
By Pierre-Nicolas Schwab •
Over 500 episodes. This is the record that David Shriner-Cahn can be proud of, a podcaster from New-York whom I had the pleasure to interview. David started his podcast in 2014 and has a lot to teach us about his secrets…
Podcast: impact on SEO and traffic. Feedback after 3 months
Ten episodes of my podcast are in the box. What are the lessons I have learned from them? In particular, what was the impact of the podcasts on my SEO? I started podcasting as a complement to my SEO strategy.…
[Podcast] From a student project to 25 employees: the story of Havr
In this new podcast, I had the pleasure to talk with Simon Laurent, the co-founder of Havr, a company that markets a connected lock (Brightlock) that can be activated by a light beam (nothing like Star Wars, this is LiFi…
[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case
By Pierre-Nicolas Schwab •
For the launch of our podcast on marketing and entrepreneurship, we received Karim Debbah, Media Manager of the Belgian Advertisers' Union (UBA), the organisation that defends the interests of 1045 brands in Belgium. This podcast (currently in French), centred around…
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