Articles filed underMarketing strategy
Innovation in the postal industry : the self-service trend
By Pierre-Nicolas Schwab •
We reported that the postal industry, not see by many as one of the most innovative sector, is actually trying new ways to better fit into consumers’ behaviors. Two recent Esmerk press releases confirm that the self-service trend is extending…
Mono-product marketing strategies: the exemple of l’Atelier de l’Eclair
There is no such difficult thing than to start a successful business with only one product. Yet, we have noticed recent initiatives in the retail sector of innovative mono-product marketing strategies. We visited last month “L’Atelier de l’éclair” in Paris,…
How to use customers’ habits to increase customer loyalty
Customer satisfaction is now subject to controversy as far as its effect on customer loyalty is concerned. As we recalled in a presentation on loyalty strategies, customer satisfaction accounts for a maximum of 10% in customer retention. What this means…
Abercrombie & Fitch accused to sell only to thin people: good or bad marketing strategy?
By Pierre-Nicolas Schwab •
The press covered extensively the charges against Abercrombie & Fitch to sell only "small" sizes to avoid getting obese clients among its customers. The famous American brand has recently opened a store in Brussels, which has reinforced the local impact…
And what if Ryanair was a model of customer experience management?
By Pierre-Nicolas Schwab •
And what if Ryanair was a model of customer experience management? This is the somewhat provocative opinion developed by Bruce Temkin on his blog "customer experience matters". His conclusion resonates as a meaningful message: "A bad customer experience does not…
