Articles filed underMarketing agency belgium
How to decide on the location of a store when doing market research
By Pierre-Nicolas Schwab •
Location is a key criteria to study within market research. The HORECA sector (HOtels-REstaurants-Coffee shops) has paid a heavy tribute to the crisis. Official sources announced in April that 1945 companies in this sector had filed for bankruptcy in 2012…
How to use customers’ habits to increase customer loyalty
Customer satisfaction is now subject to controversy as far as its effect on customer loyalty is concerned. As we recalled in a presentation on loyalty strategies, customer satisfaction accounts for a maximum of 10% in customer retention. What this means…
What you should know about (online) surveys and market research
There is one key message that we repeat again and again to entrepreneurs and would-be entrepreneurs when we coach them: sending an online survey is not doing market research. Market research is far more than that. Yet, this message seems…
Merci : the recipe for a concept store that attracts millions of visitors
By Pierre-Nicolas Schwab •
The Merci concept store, located in Paris, has been a pioneer in responsible retail since 2009. This article explores its unique model, the challenges it faces in 2025, and the lessons to be learned from its approach.
Is the future of online pure players in brick-and-mortar shops?
By Pierre-Nicolas Schwab •
The question may seem provocative but the reign of pure online strategies may slowly come to an end. Consider the following 53% of all EU retailers are selling through the internet In Ireland, Denmark and the UK, between 88% and…
4 advices to remember when measuring customer satisfaction
By Pierre-Nicolas Schwab •
The Heathrow airport has installed devices to measure satisfaction after the security checks. Yet, we think did not get customer satisfaction right. The biggest mistake they did was to put the device too far away from the lane, making it…
Visit at Stella Cadente shop: well worth a design award
By Pierre-Nicolas Schwab •
Stella Cadente proves it’s possible to obtain outstanding results with (relatively) little money. We visited their unique store in Paris (opened in April 2012 on 102 Boulevard Beaumarchais) and although it’s relatively small (<50m²) it offers a wonderful experience. We…
One Day One Idea : Aesop’s technique to get customers in the store
What does branding mean? The example of Miss Vicky Wine
One Day One Idea: Let customers try your products and make them buy
How design contributes to the overall customer experience
Service quality and the role of employees in the customer experience
