Marketing, customer satisfaction and loyalty
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One Day One Idea: Let customers try your products and make them buy

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We already mentioned the increased probability of selling a product when a customer has tried or touched it before.

This principle is applied perfectly by Bodum, a Danish manufacturer of kitchen appliances and accessories. The flagship store they opened almost 2 years ago has testing area on the first floor where customers have fruits and vegetables and can use the Bodum products and cook if they wish.

 

Advice for your marketing strategy

Software editors have long understood that trying is essential to adopt a product. Shareware and limited versions were developed to do just that. Yet, in other sectors similar strategies are difficult to implement. You should ask yourself whether you can propose a lighter version of your product or service that people could try for free. What can you do to let people experience your product or service? Too often people don’t buy because they can’t try and therefore can’t lower the risk perception of their purchase. What can you do to avoid them to perceive this risk?

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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