Articles filed underMarketing
YouTube marketing: The 7 channels you must follow!
By Pierre-Nicolas Schwab •
What are the most popular marketing channels on YouTube? What is their focus, and how did they grow the way they did? You must go to North America to find the answer to these questions. Here is the list of…
Experiential marketing: definition, interest, and advice
We have already detailed how the customer experience is a crucial aspect that impacts customer loyalty and your brand or your company's notoriety. Experiential marketing is another way to create a unique experience to attract your prospects. Sommary Definition The benefits of experiential marketing Some…
Guerrilla marketing: definition, types and examples
Many companies, both large and small, use the guerrilla marketing strategy: inexpensive and above all based on their teams' creativity. Sommary What is Guerrilla Marketing? Different types of Guerrilla Marketing Some examples credits: Shutterstock Definition Guerrilla marketing is an advertising…
Operational Marketing: definition, tools, performance measurement
By Pierre-Nicolas Schwab •
Operational marketing is a crucial area impacting the performance of companies. It is the marketing actions taken to achieve the objectives defined by the marketing strategy. Ahmed et al. (2014) emphasizes in their research that the internal resources related to marketing and…
How to turn a crazy idea into reality: Savour Histoires de Gourmets, our interview with Jérôme Fourest
By Pierre-Nicolas Schwab •
After having analysed the creation of the Savour Histoires de Gourmets boutique in Vichy, a shop resulting from the association of 3 French brands (Comtesse du Barry, Nicolas, De Neuville), we interviewed Jérôme Fourest, General Manager at Comtesse du Barry,…
Smart bottles, from health to marketing
By Pierre-Nicolas Schwab •
Objects connected to a Network are becoming more and more common in our daily lives. In this article, we will discuss some initiatives concerning smart bottles. Contact us for your B2B market research Summary Drink more water thanks to smart…
How to drive Generations Y and Z back to traditional media
By Pierre-Nicolas Schwab •
Traditional medias have a huge problem to get in touch with the Y and Z generations, which both have their own media consumption habits. A recent initiative launched by Egmont, a UK-based press house focusing on children, brings a possible…
