Articles filed underMarket research USA
Drone Delivery: Market Status and Future Prospects
By Pierre-Nicolas Schwab •
Drone deliveries are becoming increasingly widespread, but not at the same pace in all countries. We present the latest facts and analyses on the subject and explain why they could be a game-changer for the supply chain.
Valentine’s Day: Latest Statistics and Outlook for 2026
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
Diversity at the Top: Research on U.S. Executive Committees
Diversity has become an imperative in large companies. The executive committee is a reflection of these promises of equity. In a series of articles, we reveal the situation in different countries. We start today with the United States. In this…
Marketing Mix: Duracell Optimum breaks battery market codes
By Pierre-Nicolas Schwab •
In a sector as "banal" as that of batteries, it is difficult to stand out. However, Duracell has just pulled off a real "marketing coup" with the launch of "Duracell Optimum." This is an opportunity for us to analyze the marketing mix. [gallery…
Amazon is seeking to transform the competitive landscape in logistics
By Pierre-Nicolas Schwab •
As early as 2014, we announced that Amazon would become a competitor to traditional delivery companies such as DHL and FedEx. The last five years have proven us right. After launching its network of automatic lockers, Amazon is putting additional…
Market research: the use of mobile diaries in TV audience measurement
By Pierre-Nicolas Schwab •
In today's article will discuss the use of mobile diaries as a market research method. Mobile diaries are largely unknown; yet a recent research paper sheds light on the potential of this tool to complement existing quantitative market research techniques.…
Facebook alert: users are massively desinstalling the app in the US
By Pierre-Nicolas Schwab •
A recent market research report published by the Pew Research Center, one of the worldwide leading market research institutes, sheds light on a phenomenon that may be the biggest threat that Facebook has had to face until now. A possible…
