Articles filed underMarket research USA
Diversity at the Top: Research on U.S. Executive Committees
By Pierre-Nicolas Schwab •
Diversity has become an imperative in large companies. The executive committee is a reflection of these promises of equity. In a series of articles, we reveal the situation in different countries. We start today with the United States. In this…
Marketing Mix: Duracell Optimum breaks battery market codes
In a sector as "banal" as that of batteries, it is difficult to stand out. However, Duracell has just pulled off a real "marketing coup" with the launch of "Duracell Optimum." This is an opportunity for us to analyze the marketing mix. [gallery…
Amazon is seeking to transform the competitive landscape in logistics
As early as 2014, we announced that Amazon would become a competitor to traditional delivery companies such as DHL and FedEx. The last five years have proven us right. After launching its network of automatic lockers, Amazon is putting additional…
Market research: the use of mobile diaries in TV audience measurement
By Pierre-Nicolas Schwab •
In today's article will discuss the use of mobile diaries as a market research method. Mobile diaries are largely unknown; yet a recent research paper sheds light on the potential of this tool to complement existing quantitative market research techniques.…
Facebook alert: users are massively desinstalling the app in the US
By Pierre-Nicolas Schwab •
A recent market research report published by the Pew Research Center, one of the worldwide leading market research institutes, sheds light on a phenomenon that may be the biggest threat that Facebook has had to face until now. A possible…
30 days to read privacy policies: consent fatigue will make GDPR ineffective
By Pierre-Nicolas Schwab •
It is said that the average American is subject to some 1500 privacy policies on a yearly basis which represent dozens of working days worth of reading. I did a little bit of research to find out where this come…
Retail innovation: smart shelves enable dynamic pricing
By Pierre-Nicolas Schwab •
The biggest retail show on earth just opened its doors in New York. The NRF 2018 is the ideal place to observe market trends in the retail sector (professional shows in general are very good places to start market research:…
