BNR Smart Radio : a mobile app powered by AI to reach niche audiences
At the IBC 2018 show (the ideal place to do market research in the broadcasting sector) I stumbled upon a very interesting innovation presented by BNR Nieuwsradio during one of the conferences. BNR Nieuwsradion is the only commercial radio in The Netherlands and is part of the FD Mediagroep. What Joeri Nortier presented at IBC on behalf of BNR is an amazing innovation and this is what we’ll cover in today’s post. BNR Smart Radio :...
The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket
Since Amazon has launched its no-checkout Amazon Go store (see our article here), other retailers are keen on experimenting the same type of innovation. Ahold Delhaize is currently testing its “tap to go” system in a “Albert Heijn To Go” store of Zaandem where the headquarters of the group are located. Clients need to enroll first in the program and will receive an “instant payment” card equipped with NFC technology. That card is directly linked to...
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