Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Tediber, the success story of a Digital Native Vertical Brand (DNVB)
Jan28

Tediber, the success story of a Digital Native Vertical Brand (DNVB)

Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of “permanent” shops: the mattress. A native digital actor, Tediber has just opened a brick-and-mortar store in the Marais district of Paris (13 rue Sainte-Croix-de-la-Bretonnerie), a turning point in his strategy as an online “pure player” that...

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10 Parisian stores with a 3D-printed interactive window
Jan25

10 Parisian stores with a 3D-printed interactive window

In an earlier post we reported about an initiative launched in Paris to create interactive windows 3D printed elements made by Le FabShop. This initiative got launched by SEMAEST, a public organization which aims at promoting local retail in Paris. In December 2015 they gathered 10 retailers who rent spaces owned by SEMAEST : a flower shop, three book stores, a cheese shop, … Before the installations got dismantled on 10 Jan 2016, I...

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