Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Customer experience: this restaurant offers a digital detox
Sep26

Customer experience: this restaurant offers a digital detox

During a dinner with a customer, I witnessed an unusual but nowadays widespread scene. A couple, sitting a few tables away from us, spent their evening on the phone. Even though they were sitting opposite each other, the conversation only took place via their smartphones. An unfortunate time, when nothing is shared, except for his or her solitude. The smartphone becomes a mediator, the digital reflection of a very real solitude. What...

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Market research : the evolution of the craft beer industry
Aug29

Market research : the evolution of the craft beer industry

The beer market in booming; perhaps not in quantity but at least in variety. Market research shows indeed uprising trends in all European countries. In today’s article we deliver some intertesting facts and figures for the UK and italian craft beer markets. The UK craft beer market Beer and Brits : that’s a true love story, isn’t it. Visiting pubs after work is a real british tradition and the cement of business...

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This store window is interactional … but not digital
Apr01

This store window is interactional … but not digital

The Converse store in Berlin has a very nice and creative idea to make sure people and prospective customers are attracted in the store. Let’s have a look at what they did. The problem with most store windows is that they are very static. This is especially true for clothes. Windows look “dead”. Digital technologies enabled to bring some life and made windows more attractive for customers. Yet, going digital has a...

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La Minute Retail : the future of retail and the impact of digital technologies
Jul04

La Minute Retail : the future of retail and the impact of digital technologies

When you manage a blog about marketing you necessarily have to cover many different areas of interest. Retail is one of them. And what do you do to get new ideas, insights and keep up with the latest news in your field? You read others’ blogs. Laminuteretail belongs to my shortlist of blogs to follow. It was launched a little but more than a year ago by Anthony Leroy, a young and passionate marketing enthusiast living in Lille,...

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Augmented Reality used at BMW flagship store. Guess for what …
Jun27

Augmented Reality used at BMW flagship store. Guess for what …

BMW has opened a while ago a flagship store in Brussels which welcomes some top-notch models as well as temporary exhibitions. Currently it hosts an exhibition dedicated to the i8 electric car on the first floor. On the second floor some more “regular” models are exhibited along with a range of interaction devices. Among them a very interesting (and quite entertaining) augmented reality device. Get into the engine The augmented...

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