Articles filed underMarket research italy
Customer experience: this restaurant offers a digital detox
By Pierre-Nicolas Schwab •
During a dinner with a customer, I witnessed an unusual but nowadays widespread scene. A couple, sitting a few tables away from us, spent their evening on the phone. Even though they were sitting opposite each other, the conversation only…
This store window is interactional … but not digital
The Converse store in Berlin has a very nice and creative idea to make sure people and prospective customers are attracted in the store. Let's have a look at what they did. The problem with most store windows is that…
La Minute Retail : the future of retail and the impact of digital technologies
When you manage a blog about marketing you necessarily have to cover many different areas of interest. Retail is one of them. And what do you do to get new ideas, insights and keep up with the latest news in…
Augmented Reality used at BMW flagship store. Guess for what …
By Pierre-Nicolas Schwab •
BMW has opened a while ago a flagship store in Brussels which welcomes some top-notch models as well as temporary exhibitions. Currently it hosts an exhibition dedicated to the i8 electric car on the first floor. On the second floor some…
