Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Nudie Jeans builds a community around upcycling and quality
Sep21

Nudie Jeans builds a community around upcycling and quality

On my recent tour of the Berlin retail scene (see for instance my other posts on New Era and Soho House) I discovered Nudie Jeans, a Swedish brand whose store is located on Münzstrasse, next to the Levis store. Today’s article is short and will quickly walk you through the positioning of this brand and my analysis of the customer experience. Eventually I’ll also touch customer satisfaction and loyalty in this context....

Read More
Customer experience: is Soho House Berlin the future of concept stores?
Sep17

Customer experience: is Soho House Berlin the future of concept stores?

Soho House is known as a group of private members’ clubs around the world. Of English origins the concept has spread into continental Europe too. Berlin has its Soho Club too and the non-private parts are worth a visit, especially the concept store on the ground floor which is in our opinion a model of what the future of retail will look like. Before we report on our visit there, let’s have a brief introduction on the Soho...

Read More
Renault opens 100% electric vehicles store in Berlin
Sep14

Renault opens 100% electric vehicles store in Berlin

Car manufacturers are betting on alternative energies to sustain their growth. As on our market research revealed, the market for electrical cars is growing at different paces in Europe with Germany being one of the top markets in 2016. Logically manufacturers are trying to communicate more on the advantages of these vehicles and Renault, as market leader for electrical vehicles with a market share of 23.7% in Europe in 2017, opened a...

Read More
Retail innovation: New Era opens new store in Berlin, Germany
Sep07

Retail innovation: New Era opens new store in Berlin, Germany

Opened on 12th July at the corner of Rochstrasse und Münzstrasse in Berlin Mitte’s iconic shopping district, New Era’s newest store is worth a visit if you like innovative retail concepts and are looking to fuel your inspiration. Originally a tightly-knit family business based in Buffalo (NY) New Era is now an international brand that has based its growth on sports heritage. Some New Era stores (like the one in Tokyo,...

Read More
Retail trends: the genesis of a remarkable store in Berlin
Sep05

Retail trends: the genesis of a remarkable store in Berlin

Where to go when you want to detect the latest trends in the retail industry? Berlin is certainly one top-destination, especially the area around the Rosa-Luxemburg-strasse. We already spent quite a lot of time here in the past, reporting on remarkable stores like Type and Hype, Twinkind (which went bankrupt), the second store of Paper and Tea, or Zeit für Brot. In one of the streets of this small area a new store is in the making. We...

Read More