Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Study of the digital divide: who are those who do not have access to the Internet
Oct30

Study of the digital divide: who are those who do not have access to the Internet

In today’s post, I want to tell you a true story, that of a request for a market research project that came to us a few weeks ago. This request (from an Indian digital agency acting for a renowned client) is symptomatic of the methodological problems we face every day. Also, there was a real lack of knowledge of the fieldwork. This “anecdote” will also be an opportunity for us to talk about a real social problem, the...

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Nudie Jeans builds a community around upcycling and quality
Sep21

Nudie Jeans builds a community around upcycling and quality

On my recent tour of the Berlin retail scene (see for instance my other posts on New Era and Soho House) I discovered Nudie Jeans, a Swedish brand whose store is located on Münzstrasse, next to the Levis store. Today’s article is short and will quickly walk you through the positioning of this brand and my analysis of the customer experience. Eventually I’ll also touch customer satisfaction and loyalty in this context....

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Customer experience: is Soho House Berlin the future of concept stores?
Sep17

Customer experience: is Soho House Berlin the future of concept stores?

Soho House is known as a group of private members’ clubs around the world. Of English origins the concept has spread into continental Europe too. Berlin has its Soho Club too and the non-private parts are worth a visit, especially the concept store on the ground floor which is in our opinion a model of what the future of retail will look like. Before we report on our visit there, let’s have a brief introduction on the Soho...

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Renault opens 100% electric vehicles store in Berlin
Sep14

Renault opens 100% electric vehicles store in Berlin

Car manufacturers are betting on alternative energies to sustain their growth. As on our market research revealed, the market for electrical cars is growing at different paces in Europe with Germany being one of the top markets in 2016. Logically manufacturers are trying to communicate more on the advantages of these vehicles and Renault, as market leader for electrical vehicles with a market share of 23.7% in Europe in 2017, opened a...

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Retail innovation: New Era opens new store in Berlin, Germany
Sep07

Retail innovation: New Era opens new store in Berlin, Germany

Opened on 12th July at the corner of Rochstrasse und Münzstrasse in Berlin Mitte’s iconic shopping district, New Era’s newest store is worth a visit if you like innovative retail concepts and are looking to fuel your inspiration. Originally a tightly-knit family business based in Buffalo (NY) New Era is now an international brand that has based its growth on sports heritage. Some New Era stores (like the one in Tokyo,...

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Retail trends: the genesis of a remarkable store in Berlin
Sep05

Retail trends: the genesis of a remarkable store in Berlin

Where to go when you want to detect the latest trends in the retail industry? Berlin is certainly one top-destination, especially the area around the Rosa-Luxemburg-strasse. We already spent quite a lot of time here in the past, reporting on remarkable stores like Type and Hype, Twinkind (which went bankrupt), the second store of Paper and Tea, or Zeit für Brot. In one of the streets of this small area a new store is in the making. We...

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Market research : cashless payments are taking up in Germany
Jul23

Market research : cashless payments are taking up in Germany

The Bank of Germany has published its 4th market research on the use of cash and cashless money instruments. It shows some interesting results we’d like to share with you (the report is available here but only in German). Today’s article complete the European perspective on payment methods we gave in this article. From the latter you may remember that the situation in Germany as far as payments is concerned is pretty...

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An experiential store dedicated to masks
Jul23

An experiential store dedicated to masks

The last time we were in Berlin we visited a fascinating store that had just relocated in a 3-story building : Maskworld It’s located not far away from Alexanderplatz; we were eager to pay a visit to this unique store since it was still under construction at the time of our last two visits in Berlin. Now that it has finally opened its door, it was time to discover it. The concept The marketing concept is pretty simple. Maskworld is a...

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