Articles filed underMarket research europe
How to do market research? Phase 2 : improve your idea
By Pierre-Nicolas Schwab •
How to do market research ? Here comes the second phase of our 7-step methodology that we've spent 6 months developing. A white paper is available on our website (click here to access the introduction) that will explain you the…
How to do market research? Phase 1: test your idea
To accompany the publication of our practical guide on "How to do market research" we have prepared a series of blog posts to highlight each of the 7 phases of our market research method. After our latest introductory article we'll…
How to do market research? Here’s our step-by-step guide that anyone can use
How to do market research? To answer that question we have spent some 6 months writing this step-by-step guide. I'd have never believed it could take some much time but finally it's there. Find out in today's article why we…
The food industry: why 80% of new products fail
By Pierre-Nicolas Schwab •
This article draws on 20 years of observation of the food industry. And identifies the 4 main reasons why 80% of products launched in the food industry fail.
Market research : how do sales of electric vehicles in Europe look like?
By Pierre-Nicolas Schwab •
The European Automobile Manufacturers Association (ACEA) released recently an interactive maps that presents the state of the market for electric vehicles in the European Union. The figures presented refer to Electric-Chargeable Vehicles (ECV's) sold in Europe in 2016. The numbers remain…
market research : how do Europeans pay ?
By Pierre-Nicolas Schwab •
My mother-in-law is Italian. She hardly make two payments a year with her credit card. On my way to the University of Mainz a few weeks ago, I met a 64-year old taxi driver of Turkish origin who prouded himself not to…
