Marketing, customer satisfaction and loyalty
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75% of backlinks come from translations [Research]
Sep22

75% of backlinks come from translations [Research]

Find out in this research whether you should invest in translating your content to gain backlinks. Based on a website with a Domain Ranking (DR) of 58, we show that 3/4 of links are made to translated pages and that 72.7% of backlinks are in the same language as the source page.

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Here is how we get 35% of our backlinks
Sep20

Here is how we get 35% of our backlinks

In today’s article, we present an exclusive analysis of our backlinks. Based on figures and statistics, our strategy yields 35% of our backlinks, up to 46% for websites with a Domain Ranking above 58.

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Content strategy: how to differentiate yourself from ChatGPT?
Apr19

Content strategy: how to differentiate yourself from ChatGPT?

At the time of ChatGPT, we must question our content creation strategy to differentiate ourselves. It is no longer possible to produce mundane content. It is imperative to create value for the reader at the risk of not having an audience at all. Inbound marketing will become more difficult than ever, and only exceptional websites will survive. In this article, I share with you my thoughts and 6 types of content that I believe are immune to the risks...

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Bing and GPT4: 6 suggestions to protect your inbound marketing
Apr10

Bing and GPT4: 6 suggestions to protect your inbound marketing

ChatGPT and other conversational agents powered by generative AI present a risk for SEO and inbound marketing. This risk is that your website will be less visited because users will turn away from Google. Even if I don’t believe in Microsoft’s predictions, the risk exists, especially since the release of GPT-4 and its immediate integration into Bing. I share with you in the following paragraphs the 6 actions I have started to implement to protect my inbound marketing. Contact...

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Content curation: 6 key figures and 3 indispensable tools in 2023!
Feb17

Content curation: 6 key figures and 3 indispensable tools in 2023!

Content curation consists in sorting, selecting, then sharing digital resources. Its objective is simple: to allow curators and creators to gain visibility. Its ability to synthesize and personalize information makes it essential for digital marketing. This article proposes to go back over some key data regarding curation. Also, we will define the concept in its entirety. Then we will present 3 remarkable digital tools! Click here to benefit from our inbound marketing services Summary 6 key...

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