Articles filed underGDPR
Leto automates GDPR compliance [podcast]
By Pierre-Nicolas Schwab •
Who would have thought that in 2023 it was still possible to get people talking about you (in a good way) thanks to the GDPR? Yet that's just what Leto, a start-up I invited on my podcast, manages to do.…
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Personalising customer relations: how to gain trust and data?
The recommendation algorithms promise marketers to achieve their Holy Grail: that of personalised relationships with all their customers at a reasonable price. Since the quality of customer relations is a decisive factor for customer satisfaction and loyalty, algorithmic recommendations, therefore,…
GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.
On 26 May 2018 I sent two dozens of requests to various companies to access my data and asked questions on algorithmic treatments, third-party data, ... More than 2 months after this first mailshot it's time to draw the first…
GDPR : don’t be afraid. Nothing will change.
By Pierre-Nicolas Schwab •
I was hoping something would change with the introduction of GDPR on May 25th. I was certainly not expecting that consumers would send a lot of requests to companies but I was hoping, at least, that bad practices would decrease…
30 days to read privacy policies: consent fatigue will make GDPR ineffective
By Pierre-Nicolas Schwab •
It is said that the average American is subject to some 1500 privacy policies on a yearly basis which represent dozens of working days worth of reading. I did a little bit of research to find out where this come…
GDPR : these 2 examples prove that US companies are not ready
By Pierre-Nicolas Schwab •
I gave a keynote speech in February in New-York about the need for US companies to adapt to GDPR. I my discussions with companies over the last 12 months I indeed found out that most companies hadn't prepared sufficiently (or…
GDPR: what is consent and why it will impact customer satisfaction
By Pierre-Nicolas Schwab •
I had a recent experience where one firm didn't ask my consent and tried to nudge me into doing something that I was firmly opposed to. In today's article I'd like to highlight the conditions for a valid consent. GDPR…
