Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Le Styliste: the conversational assistant who advises you in your shopping
Mar15

Le Styliste: the conversational assistant who advises you in your shopping

We recently interviewed Samuel Sadoun, CEO of start-up Le Styliste, who has created a conversational assistant that advises and guides consumers in their online purchases by providing them with stylistic recommendations adapted to their profile. A new online way of consuming and a new channel for e-commerce brands. Summary Presentation of the company The genesis of the idea Customers and partners The evolution of the assistant Key...

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This startup may have needed a market research before going live
Apr12

This startup may have needed a market research before going live

A Belgian startup, OneHouseStand, has launched an online platform to help businesses and individuals alike rent private places to organize their events. At first it may look like a good idea to enable private owners to make their property available for rent. But is this business idea really worthwhile? A market research may have been useful. What’s the market? In an interview (in French) with national newspaper Le Soir, one of...

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Everything will be purchased online: only those offline businesses will survive
Feb28

Everything will be purchased online: only those offline businesses will survive

What will remain of brick-and-mortar stores in 20 years from now ? Not much. Consumers will adopt online behaviors and will visit physical points of sale on very few occasions : when forced to to enjoy a very special customer experience for the purpose of showrooming when e-commerce is a worse option Here are our predictions on 3 types of businesses which will survive to e-commerce and why they will. luxury sector : the #1 industry to...

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Online market research reveals the #1 factor to reduce showrooming
Feb07

Online market research reveals the #1 factor to reduce showrooming

Showrooming is a massive problem for brick-and-mortar retailers. Customers visit stores but eventually make their purchases online. Operating a brick-and-mortar point of sale becomes more and more difficult. A scientific research reveals the #1 thing retailers should do to avoid showrooming. And it’s not about price. Showrooming in context and phygitalisation  Showrooming is a symptom of the tug-of-war between the offline and...

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Zalando free-returns policy drives customer loyalty up
Jan29

Zalando free-returns policy drives customer loyalty up

Online retailer Zalando has announced revenues of €4.5b in 2017, up 23% from the year before. Despite a slight decrease of its Ebit (from 5.9% to 4.7%-4.9%), profits before taxes will be over €200m. This is a very solid result for a company that needed huge economies of scale to be profitable. The logistics and supply-chain costs are indeed a major cost center and the free-returns no-hassle policy of Zalando cost them huge amounts of...

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