Articles filed underE-commerce
Simplexity: A Winning Marketing Strategy Based on Simplicity
By Pierre-Nicolas Schwab •
Aiming for simplicity and simplifying the customer journey is a key driver of customer satisfaction. In this article, I’ll guide you through the concept of simplexity.
Black Friday: statistics and outlook for 2026 for an event that has become unmissable
Black Friday is an unmissable event in the retail sector. It is a huge market, and in this article I will provide you with the latest figures and an analysis of the outlook for this market.
Shein at BHV: analysis of a fiasco and outlook for 2026
The partnership between the Parisian department store BHV and Shein was the worst commercial fiasco of 2025 in France. This textbook case could well be repeated elsewhere in Europe, so I will return to it in detail to analyse its causes and effects.
TikTok Shop arrives in Germany: what impact will it have on retail?
By Pierre-Nicolas Schwab •
The launch of TikTok Shop in Germany is the first step towards a more global upheaval in European commerce. This article explains why TikTok Shop poses a strategic threat to retail.
Temu: word-of-mouth marketing
By Pierre-Nicolas Schwab •
In this article, I offer an analysis of Temu's success. Based on statistics, I show that Temu saves millions of euros thanks to a simple marketing strategy.
Free returns on the way out, despite their benefits
By Pierre-Nicolas Schwab •
Free returns are becoming the exception rather than the rule in e-commerce. Yet scientific research reveals that their impact on sales and customer loyalty is enormous.
E-commerce: 6 use cases for generative AI
By Pierre-Nicolas Schwab •
Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).
