Social media KPIs: the 5-must-have metrics!
Social media KPIs help brands analyze their digital marketing campaigns. Thanks to them, companies understand the reasons for their successes and failures on social networks. It is, therefore, a partner of choice for continuous improvement on digital channels. There are many relevant metrics today. This article proposes to retain only 5 of them: the most important ones! Before that, we will review 5 key statistics on the subject. Then...
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Web Analytics: definition, benefits, and strategy [Guide 2023]
In a few words, Web Analytics dissects the online user journey to help marketers make better decisions. By doing so, brands improve their online visibility while acquiring more customers! What are the ins and outs of this practice? Why use it? And what are the basics of an effective strategy? Our article answers all your questions. Discover here our 3 different content creation strategies! Summary Definition of Web Analytics 3 major...
Social Media Marketing (SMM): statistics and new strategies!
Social Media Marketing has become a must. Its benefits on brand image, online awareness, and customer acquisition are no longer in doubt. This article looks at key statistics to better understand the sector’s evolution. For example, we’ll see in never-before-seen graphs why the year 2021 was decisive for TikTok. Also, we provide several never-before-seen tips for your strategy on Facebook, Instagram, LinkedIn, and TikTok....
Generative AI: 9 types of websites in danger
Generative AI will revolutionize online search. The new search engine Bing gives a glimpse of the possibilities offered to Internet users. However, this potential represents a huge danger for some categories of websites that will become obsolete. If your business model is based on inbound marketing, read this article carefully to understand if your business model is in danger. Don’t wait until you lose all your traffic to react....
4 examples of inbound marketing to attract more customers!
Examples of inbound marketing are flourishing on the Internet. Indeed, brands are becoming increasingly inventive in improving their lead generation capabilities. Here, we explain the benefits of the 4 best practices in inbound marketing. We’ll also go over the exact definition of this concept, which is important for your brand’s awareness. But before that, we’ll review the key figures to understand the mechanics of...
Content syndication: statistics, definition, and strategies
Content syndication means publishing your content on a platform other than your own. This article proposes a complete definition of this concept with multiple benefits. On the one hand, content creators use it to increase their online visibility. On the other hand, third-party platforms benefit from quickly available, free, and qualitative content. We will then explain the 3 strategic axes to adopt for good syndication. But before...
5 social media campaign ideas to engage your audience!
In this article, we return to the best practices for a campaign on social networks. Here is how Airbnb, Coca-Cola, or Mastercard became masters of digital communication! After summarizing the most important statistics, we will present 5 good ideas for social network campaigns. Contact us to measure your company’s awareness Summary Social network campaign: 7 key figures 5 campaign ideas on social networks Airbnb Coca-Cola Bell...
3 examples of social proof to convert your visitors into customers!
Social proof is an ideal companion to increase your conversion rate. It consists in confirming the opinion of your prospects. Here, we help you better understand the definition of this concept with many merits. Customer testimonials, expert interventions, and case studies are good practices to follow. At the end of the article, we will detail 3 of the best examples of social proof to increase your customer base. Become more visible on...
Declining podcast market: still a good inbound strategy?
The podcast market is experiencing a significant decline after several years of crazy growth. Podcast growth is down 80% from 2020. Spotify regrets its investments in the field (100m€/year) and has to lay off staff to avoid sinking. How to explain this phenomenon? Is it still interesting to launch a branded podcast in 2023? In this article, I share my analysis based on market statistics and my experience as a podcaster. Only for our...
5 effective strategies to increase your user engagement!
User engagement is a section of the customer experience. It comprises marketing practices that push customers to extend their use of a digital platform. We rely on verified scientific sources to properly apply its principles to present 5 good user engagement strategies. But first, we’ll go over the exact definition of the concept of user engagement. Contact us to research your customer engagement Summary What is user engagement?...
Content curation: 6 key figures and 3 indispensable tools in 2023!
Content curation consists in sorting, selecting, then sharing digital resources. Its objective is simple: to allow curators and creators to gain visibility. Its ability to synthesize and personalize information makes it essential for digital marketing. This article proposes to go back over some key data regarding curation. Also, we will define the concept in its entirety. Then we will present 3 remarkable digital tools! Click here to...
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Content marketing: benefits and strategic advice [Guide 2023]
Content marketing is a major element of inbound marketing strategies. It allows brands to assert their online presence through frequent and impactful publications. Adaptable to your target audience, this type of marketing has many advantages. We list 4 of them below. Finally, you will find at the end of the article 4 fundamental aspects of a good strategy in this field. But first, let’s look at the definition of content...
What is cybersquatting, and how to protect against it?
Cybersquatting is a widespread practice on the Internet. It aims at taking advantage of a brand or a person’s notoriety to attract users to its page. It is a process based on typos found in the URLs of the websites of the targeted domains. There are different types of cybersquatting, all with different objectives and more or less severe legal consequences. Among the companies targeted by this practice, we find names like...
Marketing 4.0: origins, advantages and advice
Marketing 4.0 is a new marketing vision: more inclusive, personalized, and effective. This type of marketing is a formidable asset in your inbound marketing strategy. Author Philip Kotler first used the term in 2017. This new digital marketing era follows 3 generations of processes from marketing 1.0 to 3.0. Here, the four objectives are to define and contextualize marketing 4.0 before presenting its advantages and advice. ...
Activation marketing: definition, advice, and examples
Activation marketing is the perfect tool to increase brand awareness. This set of operational campaigns calls on everyone’s creativity. It aims to create authentic, immersive, personal experiences for your marketing targets. But basically, how to make this process work perfectly? What are the tricks you must know absolutely? What are the examples that prove the truth of this advice? You will find all the answers to these...
Advocacy marketing: definition and examples
Advocacy marketing is about turning your customers into sales agents to spread positive messages about your brand. Thanks to a strategy based on four key points, this article reveals the workings of this marketing technique. How can you improve the customer experience and the targeting of your most dedicated customers? All the answers are below, with 3 examples of successful advocacy marketing campaigns. Contact us for your marketing...
Communication strategy: the brilliant example of La Casa de Papel
How to analyze a communication strategy? In this article, we propose an example of communication strategy analysis from A to Z, that of Netflix for its flagship series “Casa del Papel.” You will find the analysis of the digital communication strategy, the contents, and the different influence marketing techniques used. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By...
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[Podcast] The end of third-party cookies is fast approaching
In this podcast, we interview Alban Peltier, CEO of AntVoice, about cookies, their evolution, and primarily suppressing third-party cookies by 2022. What will be the consequences for digital advertising, and what solutions are proposed so far? Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good....
Do you know your customers ? On the importance of data sovereignty
On the occasion of my keynote at RTBF, I introduced the term of “data sovereignty” to justify the use of a single-sign-on system. In today’s blog post I’d like to come back on my concept of “data sovereignty” and what it means for your business. 75% of internet trafic goes through facebook and google In his famous article “The web began dying in 2014, here’s how” André Staltz shows...
I turned off notifications and it changed my life
you may have read last week’s post (the first of the year) in which I explained that I wanted my time back and wanted to liberate myself from addicative social networks. My plan to liberate myself from addictive social apps Here’s what I did and I arealdy see the changes in my daily routine : remove Facebook from my smartphone (on my tablet, which I use only in the evening, I moved to the last screen) turn off...
Give me my time back ! I’m a digital slave.
It happens again and again and there is nothing I can do. The temptation is too big. I can’t resist staring at my screen and losing my time watching and doing things that I don’t really want to do. Rather than doing things that would enrich me, I can’t resist the temptation of browsing my Facebook feed, looking at the latest notifications, watching poor videos on YouTube. Social medias are my grave. I want to get out...
Market research : 190000 users surveyed on their connected future
The Mozilla foundation released the results of a worldwide market research on digital lives. The survey was entitled “How connected are you?” and gathered answers from pretty much all countries around the world. You can find the results of the survey here. In today’s post I chose to focus on some particular aspects of it that relate to articles I’ve published over the past weeks. Customers’ expectations...
Advertising : limiting cookie lifetime will destroy value
Preliminary information : there are two competing rules for setting up maximal cookie lifetime. The European Commission (based a.o. on a proposal by CNIL) suggests to limit lifetime to 360 days whereas Google proposes 720 days. One year vs. two years is basically what you have to chose from. In no case it should be more than that. Yet, as Miller and Skiera explained at the 2017 EMAC conference, lifetimes of up to 8000 years have been...
Opaque 3rd-party algorithms : a business opportunity
For some businesses algorithms have become instrumental to their strategy as a whole and their marketing strategy in particular. These algorithms are a well-kept secret and businesses have emerged that sell their knowledge on the inner working of those algorithms. PageRank and SEO agencies Look at Google for instance. Their search engine (which is in fact a very sophisticated recommendation system) is constantly evolving, affecting...
Market research : authentication on media website, a growing trend
As announced in an earlier article of this blog, I organized a 2-day conference on Single-Sign-On at RTBF (read more here). From a market research perspective this conference allowed participants to clearly understand that SSO was a growing trend among public service broadcasters. We had the please to listen to 9 amazing speakers from very different organizations and horizons : Tim Rowell (Piano.io), Ben Sekhon (Gigya, leader on the...
Don’t know how to make the buzz? This initiative will inspire you.
Many companies (especially startups) wonder how to get media coverage. My answer is simple: amaze your prospects and go beyond their craziest expectations. I was amazed by the latest video published by Michel & Augustin. Although I’m not a big fan of their products, I must admit that they are masters in communication. The story in brief They got a call from Starbuck’s CEO office to ship their products for a presentation at the...
Will Facebook become your entry door to the Internet?
Facebook strategy is crystal clear. Facebook wants to become the only website you’ll be using to enter and navigate the Internet. Never before has the message been so clear: everything must go onto Facebook and all other websites should become useless. Facebook wants to concentrate the entirety of the Internet traffic. To find out how the Internet may look like in 10 years from now, read further. Facebook will become your...
5 trends that threaten old broadcasters
Old-fashion medias have never been more threatened than today by new consumers’ behaviors. Television channels are certainly in the middle of the storm and must quickly adapt to consumers aged under 30. Read further to discover 5 trends that will re-shape the business models in the coming years. Trend 1: television is not King anymore Recent studies show that younger watchers between 14 and 25 prefer watching TV on a computer...
How to connect digitally with your customers : good initiative by Moimee
Digital interactions have become the norm rather than the exception in today’s world. Yet, very few organizations actually know much about the people interacting with them (or just talking about them) on social media. The reconciliation of data is a real challenge. But before even talking about reconciliation, the most difficult part is actually collecting the data. If you don’t do that step there won’t be much data mining to do. Most...
New technologies in car manufacturers’ flagship stores
During a market research trip in Paris we visited several of the car manufacturers’ flagship stores on the Champ Elysees (see also our individual report on the Citroën store) and were amazed by the numerous technologies implemented to amaze future customers. Besides attractive models on display (see for instance the new Alpine by Renault), Renault and Toyota used a wide range of the newest interactive technologies to let the customers...
Has Adidas invented the store’s window of the future?
A few weeks ago we were wondering how the future of stores’ windows would look like. Adidas has recently completed an experiment in Nuremberg, Germany, that may help us find an answer. As you will see in the video below, customers were able to scan a QR code with their smartphone, discover the Adidas Neo Collection, make online purchases but also to use the very window to explore the Neo collection....
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