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IntoTheMinds consulting blog
Advice in Data & IT
Do you know your customers ? On the importance of data sovereignty
May18

Do you know your customers ? On the importance of data sovereignty

On the occasion of my keynote at RTBF, I introduced the term of “data sovereignty” to justify the use of a single-sign-on system. In today’s blog post I’d like to come back on my concept of “data sovereignty” and what it means for your business. 75% of internet trafic goes through facebook and google In his famous article “The web began dying in 2014, here’s how” André Staltz shows...

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I turned off notifications and it changed my life
Jan10

I turned off notifications and it changed my life

you may have read last week’s post (the first of the year) in which I explained that I wanted my time back and wanted to liberate myself from addicative social networks. My plan to liberate myself from addictive social apps Here’s what I did and I arealdy see the changes in my daily routine : remove Facebook from my smartphone (on my tablet, which I use only in the evening, I moved to the last screen) turn off...

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Give me my time back ! I’m a digital slave.
Jan03

Give me my time back ! I’m a digital slave.

It happens again and again and there is nothing I can do. The temptation is too big. I can’t resist staring at my screen and losing my time watching and doing things that I don’t really want to do. Rather than doing things that would enrich me, I can’t resist the temptation of browsing my Facebook feed, looking at the latest notifications, watching poor videos on YouTube. Social medias are my grave. I want to get out...

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Market research : 190000 users surveyed on their connected future
Nov27

Market research : 190000 users surveyed on their connected future

The Mozilla foundation released the results of a worldwide market research on digital lives. The survey was entitled “How connected are you?” and gathered answers from pretty much all countries around the world. You can find the results of the survey here. In today’s post I chose to focus on some particular aspects of it that relate to articles I’ve published over the past weeks. Customers’ expectations...

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Advertising : limiting cookie lifetime will destroy value
Nov20

Advertising : limiting cookie lifetime will destroy value

Preliminary information : there are two competing rules for setting up maximal cookie lifetime. The European Commission (based a.o. on a proposal by CNIL) suggests to limit lifetime to 360 days whereas Google proposes 720 days. One year vs. two years is basically what you have to chose from. In no case it should be more than that. Yet, as Miller and Skiera explained at the 2017 EMAC conference, lifetimes of up to 8000 years have been...

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Opaque 3rd-party algorithms : a business opportunity
Nov13

Opaque 3rd-party algorithms : a business opportunity

For some businesses algorithms have become instrumental to their strategy as a whole and their marketing strategy in particular. These algorithms are a well-kept secret and businesses have emerged that sell their knowledge on the inner working of those algorithms. PageRank and SEO agencies Look at Google for instance. Their search engine (which is in fact a very sophisticated recommendation system) is constantly evolving, affecting...

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Market research : authentication on media website, a growing trend
Nov08

Market research : authentication on media website, a growing trend

As announced in an earlier article of this blog, I organized a 2-day conference on Single-Sign-On at RTBF (read more here). From a market research perspective this conference allowed participants to clearly understand that SSO was a growing trend among public service broadcasters. We had the please to listen to 9 amazing speakers from very different organizations and horizons : Tim Rowell (Piano.io), Ben Sekhon (Gigya, leader on the...

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Don’t know how to make the buzz? This initiative will inspire you.
Jun19

Don’t know how to make the buzz? This initiative will inspire you.

Many companies (especially startups) wonder how to get media coverage. My answer is simple: amaze your prospects and go beyond their craziest expectations. I was amazed by the latest video published by Michel & Augustin. Although I’m not a big fan of their products, I must admit that they are masters in communication. The story in brief They got a call from Starbuck’s CEO office to ship their products for a presentation at the...

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Will Facebook become your entry door to the Internet?
May27

Will Facebook become your entry door to the Internet?

Facebook strategy is crystal clear. Facebook wants to become the only website you’ll be using to enter and navigate the Internet. Never before has the message been so clear: everything must go onto Facebook and all other websites should become useless. Facebook wants to concentrate the entirety of the Internet traffic. To find out how the Internet may look like in 10 years from now, read further. Facebook will become your...

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5 trends that threaten old broadcasters
May13

5 trends that threaten old broadcasters

Old-fashion medias have never been more threatened than today by new consumers’ behaviors. Television channels are certainly in the middle of the storm and must quickly adapt to consumers aged under 30. Read further to discover 5 trends that will re-shape the business models in the coming years. Trend 1: television is not King anymore Recent studies show that younger watchers between 14 and 25 prefer watching TV on a computer...

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How to connect digitally with your customers : good initiative by Moimee
Mar20

How to connect digitally with your customers : good initiative by Moimee

Digital interactions have become the norm rather than the exception in today’s world. Yet, very few organizations actually know much about the people interacting with them (or just talking about them) on social media. The reconciliation of data is a real challenge. But before even talking about reconciliation, the most difficult part is actually collecting the data. If you don’t do that step there won’t be much data mining to do. Most...

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New technologies in car manufacturers’ flagship stores
Dec05

New technologies in car manufacturers’ flagship stores

During a market research trip in Paris we visited several of the car manufacturers’ flagship stores on the Champ Elysees (see also our individual report on the Citroën store) and were amazed by the numerous technologies implemented to amaze future customers. Besides attractive models on display (see for instance the new Alpine by Renault), Renault and Toyota used a wide range of the newest interactive technologies to let the customers...

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Has Adidas invented the store’s window of the future?
Nov28

Has Adidas invented the store’s window of the future?

A few weeks ago we were wondering how the future of stores’ windows would look like. Adidas has recently completed an experiment in Nuremberg, Germany, that may help us find an answer. As you will see in the video below, customers were able to scan a QR code with their smartphone, discover the Adidas Neo Collection, make online purchases but also to use the very window to explore the Neo collection....

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