Articles filed underDigital marketing
Longwy enamels: analysis of the reasons for the crisis and solutions
By Pierre-Nicolas Schwab •
In this article, I analyse the reasons for the decline of the Longwy Enamel Manufactory and propose a three-step marketing plan to revive the bicentennial Lorraine brand.
Linkedin account restricted permanently: what happened and the lessons I learned
In this article, I tell you how I was permanently banned from LinkedIn, what I did (or didn’t do) to recover my account, and the lessons I learned from it.
SaaS: 5 tips for raising prices without losing customers
In this article, I share an anecdote about customer dissatisfaction with SaaS price increases. I will explain how to measure price thresholds and offer 5 tips for increasing your prices without losing customers.
Social media KPIs: the 5-must-have metrics!
By Pierre-Nicolas Schwab •
Social media KPIs help brands analyze their digital marketing campaigns. Thanks to them, companies understand the reasons for their successes and failures on social networks. It is, therefore, a partner of choice for continuous improvement on digital channels. There are many relevant metrics…
Web Analytics: definition, benefits, and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
In a few words, Web Analytics dissects the online user journey to help marketers make better decisions. By doing so, brands improve their online visibility while acquiring more customers! What are the ins and outs of this practice? Why use it? And what are the basics of…
Social Media Marketing (SMM): statistics and new strategies!
By Pierre-Nicolas Schwab •
Social Media Marketing has become a must. Its benefits on brand image, online awareness, and customer acquisition are no longer in doubt. This article looks at key statistics to better understand the sector's evolution. For example, we'll see in never-before-seen…
Generative AI: 9 types of websites in danger
By Pierre-Nicolas Schwab •
Generative AI will revolutionize online search. The new search engine Bing gives a glimpse of the possibilities offered to Internet users. However, this potential represents a huge danger for some categories of websites that will become obsolete. If your business model…
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