Articles filed underDesign thinking
Design Thinking helped us imagine creative business cards
By Pierre-Nicolas Schwab •
Are business cards something of the past ? We definitely don't think so, especially if you have a creative business card that will make an impact. We used Design Thinking techniques to revisit the experience around giving and getting a business card.…
Wrong consumer behavior driven by bad design
I’ve completed a Design Thinking bootcamp in Amsterdam where participants were challenged by the City of Amsterdam to find solutions around a series of waste-related issues (follow this link to learn more about Design Thinking). On this occasion I had…
Produce your own food : the new trend
There is one weak signal that emerged this year at SIAL that we think may be interesting to follow : “grow your own food”. We detected at least 3 products that fall into this category and we’d like to present…
